Elizabethtown College earns CASE awards for creativity in marketing and communications

OMC representatives speak on in-house teams at Mid Atlantic District II Conference

Related Media

Wendy Sheaffer

ELIZABETHTOWN, PA (02/15/2014)(readMedia)-- Elizabethtown College was recognized for creativity in marketing and communications at the Council for Advancement and Support of Education (CASE) District II Conference held Feb. 9 through 11 in Baltimore, Md. Representatives from the College's Office of Marketing and Communications (OMC) accepted awards Monday evening in creativity, multimedia communications, web and illustration.

Mid-Atlantic District II, which includes Delaware, District of Columbia, Maryland, New Jersey, New York, Ontario, Pennsylvania, Puerto Rico, U.S. Virgin Islands and West Virginia, is the largest of eight CASE districts.

Awards earned by the College in the four-year colleges and universities category are:

  • Gold for Creativity on a Shoe String for the College's "Tag You're It" Campaign, a grassroots social media promotion to engage Homecoming attendees
  • Bronze in Best Practices in Communications for the "Share Your Moment" Campaign – an integrated communications effort for accepted students
  • Bronze in Web Site: Student Recruitment for redevelopment of the College's School of Continuing and Professional Studies website, etowndegrees.com
  • Honorable Mention in Visual Design in Print: Other for illustration of the 2012 Holiday Card

See the full list of Case District II award winners.

While attending the CASE Conference to accept the awards, Donna Talarico-Beerman, director of integrated communications; Wendy Sheaffer, director of creative services; and Danilo Yabut, director of web and new media strategy at Elizabethtown College, spoke about the College's creative team.

"We're Not Just Order Takers: Working with an In-House Creative Team," compared and contrasted the approach of outside agencies and in-house creation. Talarico-Beerman, Sheaffer and Yabut shared how the E-town's OMC revolutionized the approach to marketing and communications and turned "please make this look pretty" requests into collaborative efforts resulting in a strong end product, while building relationships cutting costs and clutter, boosting numbers and changing minds.

CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.

Elizabethtown College, located in historic Lancaster County, Pennsylvania, is a private coed institution offering more than four dozen liberal arts, fine and performing arts, science and engineering, business, communications and education degrees. Learn more: http://www.etown.edu/about/

Media Contact:

Elizabeth Harvey

Communications Manager

Marketing and Communications

Elizabethtown College

harveye@etown.edu

717-361-6412 (o)

717-371-2631 (c)

Map and Directions