Explore Digital Marketing Trends at the Women's Business Bootcamp

CANTON, NY (10/10/2016)(readMedia)-- Women entrepreneurs will have the chance to learn about the latest digital technologies for business at the SUNY Canton Small Business Development Center's (SBDC) Fall Women's Business Bootcamp Luncheon.

The Bootcamp will run from 11 a.m. to 2:30 p.m. Wednesday, Oct. 19, in the SUNY Canton Campus Center's Woodcock Conference Suites.

John Lepore, a digital marketing professional from Ottawa, Ont., is scheduled as the event's keynote speaker. Lepore will be focusing on the technology changes that permeate all aspects of business. Among other topics, he will help attendants explore latest trends and some simple ideas taking advantage of them, including:

  • Digital marketing and how it can no longer be ignored.
  • Content marketing.
  • Targeting and segmentation for Personalization.
  • Mobile experience and advertising.

The Women's Business Bootcamp Luncheon will also feature the popular Mini Marketplace where attendees can showcase and sell their products or services.

The Women's Business Bootcamp is sponsored by Workforce Development Institute (WDI) and the Reh Center for Entrepreneurship in cooperation with resource partners SUNY Canton, and the U.S. Small Business Administration.

Cost is $35 per person and pre-registration is required. The fee includes admission for the luncheon and keynote speaker, a table for the Mini Marketplace (on a space-available basis). To register, contact the SUNY Canton SBDC at (315) 386-7312 or email sbdc@canton.edu.

About the SBDC

The SUNY Canton SBDC offers free direct counseling and a wide range of management and technical assistance services. Small business advisors help start-up companies develop business plans, assist existing businesses prepare to expand or offer industry specific resources. Business planning services are provided free of charge. It is one of 1,000 Small Business Development Centers to provide no-cost business consulting and training to more than a million existing and startup small businesses each year, creating and retaining 156,000 jobs.

About SUNY Canton

SUNY Canton is Northern New York's premier college for career-driven bachelor's degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service and recently received number one rankings in library resources, library services and tutoring services in the SUNY Student Opinion Survey. The college's faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as nine exclusively online bachelor's degrees. The college's 15 athletic teams compete as members of the NCAA Division III.