Fashion Students Collaborate on PUMA Project

Twenty-six fashion students are partaking in a semester-long, experiential learning project with sportswear leader PUMA. SUNY Oneonta alum Scott Saltzman, PUMA's national sales manager, has shared a real brief the company is using for its Fall 2021 product release to jumpstart the student project.

The students will experience a simulation of a real-life fashion industry scenario. They will brainstorm ideas in groups and create promotional plans to accompany the Fall 2021 product release. Each group will have the opportunity to work on different business units, different target customers and different stores.

"The normalization and ease of Microsoft Teams have made it possible for Scott to play a very active role in our course," said Professor Sarah Portway. "I am delighted and honored to work with him on this. I think our students will benefit greatly."