BOSTON, MA (03/14/2016)(readMedia)-- 451 Marketing, a leading national marketing and communications agency, today announced that Partner Francis Skipper has joined the Search Engine Marketing Professional Organization (SEMPO) Board of Directors.
The SEMPO Board of Directors is responsible for guiding the organization's overall strategies to fulfill its mission. SEMPO is a global non-profit with a mission of providing a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
"I'm honored to be joining the SEMPO Board," said Skipper. "I have great respect for the value of search marketing and the talented professionals that execute strategic search campaigns every day."
Skipper's appointment to the SEMPO Board of Directors is the industry veteran's latest accomplishment in an illustrious 15 year career in global digital marketing. Prior to being named Partner at 451 Marketing, Skipper grew the agency's digital marketing practice as EVP of Digital Marketing. An experienced digital marketer, senior manager, and business development driver, Skipper has led successful online marketing campaigns for Fortune 500 level companies in the consumer packaged goods, consumer electronics, pharmaceutical healthcare, B2B, and retail spaces.
"Now more than ever, businesses that get search engine marketing right are crushing their competitors and realizing ROI on their marketing spend," continued Skipper. "As SEMPO Board members, it's our role to help business see the true value of search as an integral part of omni-channel marketing campaigns."
Skipper will serve on the SEMPO Board of Directors for the 2016-2018 term.
About 451 Marketing
451 Marketing is an award-winning, fully integrated marketing, communications, and creative agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love. Visit www.451marketing.com.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google and Baidu. For more information or to join the organization, visit www.SEMPO.org.