451 Marketing Founding Partner, AJ Gerritson, announced that Francis Skipper has been named Vice President of Digital Marketing. In his new role, Francis will continue to oversee the search marketing and social media teams and provide digital marketing management to clients including Hood, Annie Selke, and Gentle Giant Moving Company. Additionally, Francis will help drive innovation for 451 Marketing across the digital marketing platforms and develop new business relationships nationwide.
"Francis is an innovative digital strategist who is fundamental to the success of our clients and our brand," said Gerritson. "His new role is a testament to his experience, leadership, and commitment to the 451 Marketing team."
"451 is an amazing place to work - there are some extraordinary marketing minds here," said Skipper. "Right now, we're really focused on expanding our clients' reach into mobile and mobile platforms, integrating search marketing and social media campaigns into their marketing mix, and improving ROI through data analysis. I'm excited to see what 2012 has in store for the company."
With more than 11 years of experience in global digital marketing including search engine marketing, advertising, and sales, Skipper joined 451 Marketing in 2011. Trained as a formulations chemist, Skipper began his digital career building websites and applications in the pharmaceutical, biotech, and chemical regulatory fields. A South Carolina native, Francis earned his bachelor's degree at the University of South Carolina Upstate in Chemistry and a Masters of Business Management from Cambridge College.
About 451 Marketing
451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.
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