Industry Expert to Host Webinar on the Importance of Building a Social Media Strategy

BOSTON, MA (10/15/2010)(readMedia)-- AJ Gerritson, Founding Partner of 451 Marketing, will host the upcoming webinar, "Strategize or Die! Why a social media strategy is crucial to your success." The session, designed for marketing, advertising and search agencies, will be held on Wednesday, October 20, 2010 from 2:30PM to 3:30PM EST.

"I think it's important for businesses to recognize the importance of building a social media strategy before they begin using social media. It's more important than ever for businesses to understand how consumers are leveraging social media and adapt their marketing efforts successfully," said Gerritson. "I am excited to discuss case studies and trends, and to outline social media strategies with a live audience."

The presentation will explore why it is important to develop a comprehensive social media strategy. The presentation will cover current statistics, trends, case studies and new developments in the social media industry, and will include a guide to building a social media strategy.

Gerritson is a Founding Partner at 451 Marketing, a Boston-based communications agency that specializes in social media marketing, public relations and search marketing. He brings over 12 years of experience in interactive marketing to the agency.

For more information and to register for this free event visit: http://www.451marketing.com/strategy-webinar.php.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.