Industry Experts Announce "Managing Your Brand's Reputation Online," a Panel Discussion Event

BOSTON, MA (11/22/2010)(readMedia)-- AJ Gerritson, Founding Partner of 451 Marketing, will host the upcoming event, "Managing Your Brand's Reputation Online." The session, designed for brands and their marketing personnel, will be held on Thursday, December 9th, 2010 from 8:00am to 10:00am at The Westin Copley Place.

"I think it's more important than ever for businesses to recognize the importance of monitoring and managing the online conversation that surrounds their brands, and to engage consumers in a positive way" said Gerritson. "I am excited to be joined by other industry leaders to discuss best practices and case studies, and to outline strategies with a live audience."

To date, Gerritson will be joined by Tom Lee, also of 451 Marketing, and Ben Boardman, of Sysomos, a Marketwire company. This panel will take a close look at why, and how to monitor and manage your brand online. Experts will discuss the most useful monitoring tools and management tactics for marketers to use for online brand management.

Gerritson is a founding partner at 451 Marketing, a Boston-based communications agency that specializes in social media marketing, public relations and search marketing. He brings over 12 years of experience in interactive marketing to the agency. Lee, who has over 14 years experience, is a partner at 451 Marketing, who specializes in consumer public relations. Boardman has worked at Marketwire for over four years and has expertise in traditional PR, Search Engine Optimization, and Online Brand Intelligence. Marketwire's product, Sysomos, is an innovative tool that allows businesses to provide instant and unlimited access to all social media conversations to quickly see what's happening, why it's happening, and who's driving the conversations.

For more information and to register for this free event visit: http://www.451marketing.com/managingbrand-event.php.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.