Industry Experts to Host Webinar on Search Marketing Trends and Tactics

May 4 Webinar Led by AJ Gerritson of 451 Marketing and John Federman of Searchandise Commerce

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BOSTON, MA (03/25/2010)(readMedia)-- AJ Gerritson, Founding Partner of 451 Marketing, and John Federman, President and CEO of Searchandise Commerce announced today they will host the upcoming webinar, "Smarter Consumers = Smarter Search Tactics." The session, designed for product marketers, advertising and search agencies, will be held on May 4 from 2:30PM to 3:30PM EST.

The presentation will explore emerging search trends including social media, real-time, video, local, branded versus non-branded and vertical search. The presentation will also cover current statistics, trends and developments in the search market.

"I think it's important for businesses to recognize the recent developments in search. It's more important than ever for businesses to understand how consumers are leveraging search and adapt their strategies," said Gerritson. "I am excited to discuss, with John, current trends and the future of search marketing with a live audience."

Gerritson is a Founding Partner at 451 Marketing, a Boston-based communications agency that specializes in social media marketing, public relations and creative development. AJ brings over 12 years in interactive brand strategy, social media marketing, search marketing, and interactive marketing to the company.

"Search engines can only take your brand so far since retail sites are the primary starting point in the product research process. It's critical that marketers are thinking beyond traditional search and evaluating solutions to capture consumer attention," said Federman. "It's an exciting time for this industry and we both look forward to sharing our search marketing expertise during this webinar."

Federman is President and CEO of Searchandise Commerce, the first online media network that enables manufacturers to boost product visibility using CPC bids. Federman brings more than 20 years of experience with innovative information technology and media companies to Searchandise Commerce.

For more information and to register for the event visit: http://www.451marketing.com/smarter-tactics-webinar.php

About 451 Marketing

451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.

About Searchandise Commerce

Searchandise Commerce provides the first online media network for product manufacturers and their retail channel partners. The company offers an innovative service combining paid online search tactics with in-store merchandising practices for eCommerce. CommerceNet, the company's network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise and monetize their online retail efforts through HitList. At both ends of the spectrum, Searchandise Commerce's services are designed to engage prospects at the point of purchase to increase revenue and sales. For more information on the company and its services, please visit us online at searchandise.net or call 978.712.4554.