J.D. Power: Cadillac Is Among the Cream of the Customer Service Crop

ANDOVER, MASS. (03/30/2012)(readMedia)-- No matter what product a consumer is considering purchasing, customer service is a critical factor in the buying process, and Cadillac was recently acknowledged by J.D. Power and Associates as being one of the companies that serve their customers best. For the second year in a row, the top-notch service at Cadillac dealerships got the automaker recognized as a 2012 Customer Service Champion.

J.D. Power and Associates measured consumers' opinions of 800 brands across 20 major industries, but only 50 brands were deemed Customer Service Champions, with only four auto brands selected. Each brand was scored in five key areas of customer service, including People, Presentation, Price, Process and Product. According to J.D. Power, brands that excel in the customer survey tend to hire with discretion and teach employees best practices, understand differences that exist within their customer base, and deliver their brand and services in a consistent manner.

"No matter how many people might show up to test drive a Cadillac CTS on a given day, we address each customer as an individual first and foremost, trying to understand what motivates them," said Bill DeLuca III, president of Andover, Massachusetts Cadillac dealership Bill DeLuca's Woodworth Chevrolet Cadillac. "Face time is becoming increasingly rare in a world where gadgets can make things very impersonal. Part of delivering excellent customer service is being there for the customer, in person, and in every other way we can."

Cadillac carefully considered its customer base when designing its new 2013 XTS full-size luxury sedan. Marketed to professionals with active lifestyles, the forthcoming Cadillac XTS was designed to comfortably seat four passengers while easily fitting a golf bag for each in the trunk.

Benefiting from Cadillac's extensive research, the 2013 Cadillac XTS will make the most of its full-size segment designation when it arrives at dealerships this spring, sporting 40 inches of rear legroom and 18 cubic-feet of cargo area in the trunk. The trunk space of the XTS surpasses that of the Audi A8L, BMW 7 Series and Mercedes-Benz S-Class, providing easy loading while keeping expensive gear out of sight.

While that trunk space takes care of storage, passengers can make use of Cadillac's CUE infotainment system to keep entertained in the Cadillac. CUE uses touch-screen and voice-command technology to manage a driver's music collection, phone contacts and popular internet apps like Pandora internet radio. Meanwhile, an available 3-D GPS Navigation system with integrated Doppler weather can keep country-club-goers on track to arrive before tee time while staying aware of any threatening storms.

"Cadillac is very aware of their customer base, and they upgrade their vehicles with features like CUE because their drivers have a frequent need for that technology," added DeLuca. "Ample trunk space and instant access to the latest weather report aren't just luxury afterthoughts; they're necessities for busy people who still want to live their lives actively outside of work."

About Bill DeLuca's Woodworth Chevrolet Cadillac:

Located on Main Street in Andover, Massachusetts, Bill DeLuca's Woodworth Chevrolet Cadillac is a premier new and used Chevrolet and Cadillac dealer. They offer a wide variety of Chevrolet cars, trucks and SUVs, as well as the entire line of luxury Cadillac vehicles, and their expert service staff can diagnose and quickly repair any issue their customers have. Interested buyers can browse their current Chevrolet and Cadillac inventory online at www.woodworthmotors.com, stop by their dealership at 339 N. Main Street in Andover, or find them on Facebook. Their friendly staff can also be reached by phone at 978-296-4145 to answer any questions.