Land Rover Courts New Adventurers at TriRock Triathlon Series

CANTON, CONN. (06/05/2012)(readMedia)-- Triathletes must navigate all kinds of conditions, from road to sand to water, so it is a natural fit for Land Rover to promote its all-terrain vehicles at the TriRock Triathlon Series. Land Rover Select Certified Pre-Owned recently announced that it is sponsoring the lineup of nationwide races this year, which allow entrants to cycle, swim and run to the tune of live music along their routes.

In addition to having its name on the letterhead as the title sponsor and showcasing its new warranty program, Land Rover Select Certified Pre-Owned will bring along SUVs like the Land Rover LR2, Land Rover LR4, Range Rover and Range Rover Sport for TriRock participants to check out. With a consumer expo before and during the races, TriRock Triathlons are geared toward creating a fun and welcoming atmosphere for competitors as well as those on the sidelines. Sprint- and intermediate-length competitions cater to beginners and veterans alike, and festivities like an after-party and concert make the triathlons enjoyable for everyone involved.

"The TriRock Series is the perfect competition for Land Rover and its Select Certified Pre-Owned division to get involved with," said Adrienne Leader, general sales manager of Canton, CT Land Rover dealership Land Rover Farmington Valley. "The events offer a great entry point for aspiring triathletes, just like pre-owned Land Rovers offer a more affordable gateway for aspiring off-roaders. For race participants that want their vehicle to reflect their sense of adventure, Land Rovers are a logical choice."

Adventurous luxury SUV shoppers may want to look into the two upcoming special editions of the Range Rover Sport. The 2013 Range Rover Sport Supercharged Limited Edition brings even more athletic looks to the vehicle's existing 510-horsepower supercharged model. Meanwhile, the 2013 Range Rover Sport GT Limited Edition adds sleeker styling and more premium features compared to the base HSE model.

First shown off at the New York International Auto Show in April, the Range Rover Sport Supercharged Limited Edition features red Brembo brakes and an interior carbon veneer pack for sportier styling that matches the SUV's high performance. Only 500 of the Supercharged Limited Edition will be headed to American shores, with 300 produced in Santorini Black and 200 in Fuji White.

Focused more on luxury and amenities, the Ranger Rover Sport GT Limited Edition receives an extended rear roof spoiler, unique rear chrome exhaust ports and black 20-inch five-spoke alloy wheels. Inside, shift paddles mounted to the steering wheel and a premium sound system give drivers some added substance. Land Rover fans can expect to see 750 GT Limited Edition models stateside, with 450 in Santorini Black and the remainder in Fuji White.

"Whether it is added sportiness or sophistication, the two upcoming Range Rover Sport limited editions both offer buyers something different, and that shows Land Rover's commitment to giving customers exactly what they want," noted Leader. "The Supercharged Limited Edition model appeals to the ultimate performance enthusiast, while the GT gives its owners the stylish touches they need to stand out from the crowd."

About Land Rover Farmington Valley:

Land Rover Farmington Valley is part of the Mitchell Auto Group that has been serving Connecticut motorists since 1922. Specializing in new and used Land Rover and Range Rover sales and financing, as well as Land Rover service and parts, Land Rover Farmington Valley has become the go-to dealership for Connecticut drivers that want luxury and capability to go hand-in-hand. Visit their friendly and knowledgeable staff at 95 Albany Turnpike in Canton, browse their inventory online at www.landroverfarmingtonvalley.com or call them at 888-773-9479. They can also be found on Facebook at www.facebook.com/LandRoverFarmingtonValley.