MERIT ANNOUNCES DIRECT AUDIENCE TARGETING TO BOOST TRAFFIC TO COLLEGE MARKETING ASSETS

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Merit Landing Pages

ALBANY, NY (06/18/2018) (readMedia)-- Merit, the most widely-adopted reputation marketing solution in higher education, recently announced the release of features that drive more engaged, influential audience traffic to colleges' most important enrollment asset: their own website.

The new features allow college marketing teams to direct interest generated in social and conventional mediameri to relevant, targeted pages on their sites. For the first time, higher ed marketers can quickly transform static content into personalized and relevant media that captures audience interest, supporting enrollment and retention goals.

"Merit turns everyday content into word-of-mouth marketing on steroids," said Colin Mathews, founder and president of the company. "Now we're moving that conversation to where it's most valuable to our college clients."

Merit combines the best traits of paid media (scale, frequency, and reach) and earned media (engagement, trustworthiness, and reputation). The software generates measurable, valuable engagement and affinity with customer brands.

A webinar with a full overview of the new features is available at https://vimeo.com/275131013.

About Merit

Merit is the leading reputation marketing solution for driving recruitment and retention goals. Merit transforms everyday stories into personalized marketing assets that will increase your reach, improve ROI, and deliver word-of-mouth brand engagement to the target audiences that matter most to you.

Merit was founded in 2013 and has grown its network to include hundreds of colleges, tens of thousands of high schools, millions of students and an associated network of elected officials, friends and families, local media, and more.