NEW STUDY Finds Nearly 70% of Branded Food Content from TikTok's Top Influencers Lacked Sponsorship Disclosure

ALBANY, NY (03/20/2025) (readMedia)-- Today, leading public health experts and lawmakers will join the Center for Science in the Public Interest to unveil CSPI's new food marketing study examining how TikTok's top influencers are evading transparency to promote unhealthy foods and beverages to children online. How TikTok Influencers Disclose Food and Beverage Brand Partnerships uncovers the alarming scale of deceptive food marketing practices among the app's top influencers, who profit from content aimed at minors. These findings come as New York lawmakers consider the Predatory Marketing Prevention Act (PMPA) – a bill designed to protect New York children from deceptive food and beverage marketing.

View the Zoom conference here.

WHO:

Assemblymember Karines Reyes (D-Bronx), R.N. at Montefiore Einstein Hospital

Dr. Roxanne Dupuis, Ph.D, Research Scientist at NYU Grossman School of Medicine and Member of NYU's Food Environment and Policy Research Coalition (co-author of the study)

Dr. Sanjivan Patel, M.D., Neonatal Pediatrician at Wyckoff Hospital

Dr. DeAnna Nara, Ph.D, Campaign Manager at CSPI

WHAT: CSPI will lead a Zoom press conference about the health impact of deceptive digital food marketing targeting youth, the study's findings, and the Predatory Marketing Prevention Act (PMPA) as a legislative solution. Experts will outline how digital food and beverage marketing disproportionately affects children, particularly in communities of color.

WHEN: Thursday, March 20th at 1:00pm EST

WHERE: On Zoom (link here)

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