New England Coffee Company Hires 451 Marketing to Launch Targeted Online Marketing Campaign

BOSTON, MA (01/24/2011)(readMedia)-- 451 Marketing today announced that New England Coffee Company hired the firm to launch a comprehensive, twelve-month targeted search marketing campaign. The campaign includes pay-per-click advertising (PPC) on Facebook and Google to increase awareness of the New England Coffee brand, and web traffic to the company's website, NewEnglandCoffee.com.

"New England Coffee is one of the most dynamic companies in the premium coffee industry and we are thrilled to handle its search marketing campaigns," said 451 Marketing's Founding Partner AJ Gerritson. "Paid online advertisements, particularly when used to generate online brand awareness, are a powerful tool for consumer brands. New England Coffee is at the forefront of recognizing a targeted search marketing campaign as a necessity."

New England's largest independent coffee roaster, New England Coffee Company, has remained committed to buying and selling premium coffee, and providing the best customer service possible for over ninety years. Recently, the company was honored as Massachusetts' best large family business. The company is dedicated to its philosophy of, "Think Globally, Act Locally," and adheres to the principle by hosting an annual golf tournament that raises money for Rosie's Place and VNA Hospice Care. Additionally, each month the company sends cases of coffee to military personnel stationed at Sather Air Force Base in Baghdad, Iraq.

As part of the search marketing campaign, the 451 Marketing team will ensure that NewEnglandCoffee.com is highly ranked in search engine for key terms. Additionally, 451 Marketing will develop and implement a paid advertisement strategy, including tactics for Facebook Ads and Google Ads, for the company to drive quality traffic to the website.

About New England Coffee

New England Coffee, headquartered in Malden, Massachusetts, was founded in 1916 by the Kaloyanides and Dostou families. While we have grown to become New England's largest independent coffee roaster, our philosophy is still the same – to buy and sell premium coffee and provide the best service possible. Our packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations, such as restaurants, colleges & universities, hotels & inns, convenience stores, healthcare, coffee & bagel shops and more. We use only the finest Arabica beans in all of our products to ensure the best flavor and offer superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil, and Costa Rica – to support our consistent tradition of good taste. Visit http://www.newenglandcoffee.com for more information.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.