New Survey: BMW Is Most Reputable Company in the World
Luxury Automaker Tops Sony, Walt Disney in Reputation Institute Report
PEABODY, MASS. (06/19/2012)(readMedia)-- A recent survey has found that regardless of whether it is a 5 Series in Boston or an X1 in Berlin that's being considered, BMW's reputation among consumers is unmatched by any other company globally. The Reputation Institute, an international consultancy firm, has announced that the German automaker finished first in its 2012 Global Rep Trak 100, with Sony and Walt Disney rounding out the top three.
After BMW, the next-highest-ranked automaker on the firm's third-annual list of the world's most reputable companies was Daimler at number four, while Volkswagen landed at number eight on the list. To determine its rankings, the Reputation Institute interviewed more than 100,000 consumers regarding 100 leading multinational companies in 15 countries. Those nations comprise 75 percent of the world's gross domestic product and span Europe, Asia Pacific, North America and Latin America.
"It doesn't matter if it's our local showroom or one in China, BMW customers get an unmatched luxury experience that resonates across industries and languages," said Marshal Cabot, general manager of BMW of Peabody, a BMW dealer in Massachusetts. "BMW has earned its top reputation by remaining 100-percent focused on the customer at every touch point, whether it is sales, advertising or vehicle service."
Though it may not come as surprise in light of the Reputation Institute report, BMW was also the top-ranked car brand in the recently released 2012 BrandZ Top 100 Most Valuable Global Brands list from market-research agency Millward Brown. BMW was estimated to have a brand value of more than $24.6 billion based on analysis of financial data, market intelligence and consumer measures of brand equity. Luxury competitors like Mercedes-Benz, Audi and Lexus followed behind on Millward Brown's car-brand list, coming in at numbers three, eight and 10, respectively.
Despite its recent top rankings, BMW is still making moves to improve its customer service on showroom floors. Taking a page from Apple, the fifth-ranked company on the 2012 Global Rep Trak 100, the automaker will be using product geniuses equipped with tablet computers to explain various vehicle features to customers in a low-pressure sales environment. BMW's new genius program is rolling out in Europe and China this year before heading to the United States later on.
The connection between BMW and Apple extends beyond that shared customer-service approach, as BMW will also soon be integrating Apple's Siri voice-recognition technology into its vehicles. Expected to be available by mid-2013, the new Eyes Free system will allow users to press a button on their steering wheel that activates Siri on their iPhone. Once in Eyes Free mode, drivers will be able to use their voice to make phone calls and texts, find their favorite music and set reminders, alarms and events.
"BMW has remained a successful company for so long because it is never afraid to embrace innovation, both from within or from another forward-thinking company like Apple," added Cabot. "It could very easily become complacent with all of its accolades, but instead BMW is constantly looking for ways to improve its products and customer service."
About BMW of Peabody:
Located minutes from downtown Boston on Route 114, BMW of Peabody takes pride in offering some of the world's finest vehicles, backing up every new and used BMW sale with their expert, customer-focused sales and service staff. Recognized as a leading Greater Boston BMW dealer, BMW of Peabody is a five-time winner of the prestigious Center of Excellence Award and offers two BMW service centers to fit the schedules of its busy customers. See their full BMW inventory online at www.bmwpeabody.com, like them on Facebook at www.facebook.com/bmwofpeabody, visit their showroom at 221 Andover Street in Peabody or call them at 978-538-9900.