Nicole Maffeo Russo Named Executive Vice President At 451 Marketing

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BOSTON, MA (04/13/2011)(readMedia)-- 451 Marketing Partner Thomas Lee announced today that Nicole Maffeo Russo has joined the 451 Marketing team as Executive Vice President. Russo will lead the agency's restaurant and hospitality public relations practice.

"We are thrilled to have Nicole join the 451 Marketing team," said Lee. "I've personally known Nicole for over 10 years, and there is no better restaurant and hospitality publicist in the city.

"Having Nicole join the 451 Marketing team allows us to further strengthen our restaurant and hospitality business. Our unique integrated approach, which incorporates public relations, social media marketing and search marketing, is extremely effective with restaurants, bars and hotels," Lee added.

Russo comes to 451 Marketing from Boston agency O'Neill and Associates, where she served as Vice President and helped launch the company's hospitality and entertainment division. Prior to O'Neill, Russo worked for eight years at Regan Communications, where her client roster included companies like Legal Sea Foods, Mohegan Sun and Boston Harbor Hotel. During this time, Nicole also served as publicist to restaurateur Todd English, helping to elevate his brand to a national level. Russo helped English launch several new restaurants, promoted his various television shows, and worked to align him with several nationally recognizable events such as the Daytime Emmy Awards, MTV Video Music Awards, and Jeffrey Katzenberg's "The Evening Before" Dinner.

Before joining Regan, Russo worked as a publicist for Kirvin Communications in Las Vegas, Nevada building her hospitality and luxury brand experience working with notable companies including MGM Mirage, Studio 54, and Wolfgang Puck.

Russo began her career as a White House intern in the Social Office under President Clinton and as a Legislative Correspondent for U.S. Representative John F. Tierney on Capitol Hill. Nicole is involved with several charitable organizations including the Shonda Schilling SHADE Foundation and ReadBoston. She is a graduate of Lynchburg College in Virginia.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.

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