Olivia O'Connell Completes Experiential Learning Project at SUNY Oneonta

Olivia O'Connell, of Pine Bush, NY, has completed an experiential learning project titled "Panache Lingerie NYC internship" at SUNY Oneonta.

Throughout the calendar year, SUNY Oneonta students put their classroom knowledge into action as they complete a wide range of experiential learning projects across every academic discipline. Whether studying fashion trends, conducting biological research, analyzing historical archives, working in professional accounting settings or participating in community-based fieldwork, students are gaining real-world experience that prepares them for career success.

These opportunities are supported through the university's Experiential Learning Center, located on the main floor of the Hunt Union. The center connects students with internships, research opportunities, global education experiences, volunteer programs and sustainability initiatives. By emphasizing hands-on engagement and practical skill development, the center ensures that experiential learning is woven into every major at SUNY Oneonta.

"During my internship at Panache, I gained extensive hands-on experience in wholesale operations, competitive analysis, and product organization, while supporting the sales team and attending the NY Curve Trade Show at the Javits Center. This opportunity truly deepened my understanding of brand strategy, inventory systems, and the lingerie and swimwear industry as a whole," said O'Connell, who is studying Fashion and Textiles.

"This competitive analysis presentation was created as the culminating project for my internship at Panache. It was researched, developed, and presented to the company's Creative Director from the United Kingdom, serving as an informational resource to guide future growth and positioning in this particular lingerie market.

"During my internship at Panache, I developed a comprehensive competitive analysis as my final project. I examined over 25+ brands throughout this research, with a primary focus on Elomi, Goddess, and Fantasie, analyzing their brand positioning, target audiences, product ranges, and marketing approaches. The project featured visual brand comparisons, detailed SWOT analyses, and strategic recommendations designed to strengthen Panache's swimwear and lingerie presence. I presented my pitch to the company's Creative Director from the United Kingdom, aiming to highlight key opportunities for innovation, market growth, and sharper brand differentiation within the competitive, size-inclusive lingerie sector.

"I learned from this experience how crucial it is to comprehend fashion's economic and creative aspects. I gained experience in analyzing competition positioning, performing in-depth market research, and converting data into clear, feasible strategies. By giving a presentation to an International industry leader, I improved my abilities in professional communication, visual presentation design, and brand analysis. These abilities will enable me to confidently develop marketing plans going forward, quickly adjust to shifting trends, and make intelligent decisions in the fast-paced fashion industry."

Students benefit from a robust network of campus offices housed within the Experiential Learning Center. The Career Planning and Networking Center helps students secure internships in locations such as New York City, Washington, D.C., Albany and Los Angeles, as well as with local businesses and nonprofits. The Office of Global Education offers programs ranging from 10-day faculty-led trips to full-year study abroad experiences, while the Office of Student Research and Creative Activity supports student research through grants and opportunities to present at the annual Student Research and Creative Activity Showcase.

SUNY Oneonta invests heavily in helping students access these opportunities. Each year, the university awards more than $120,000 in grants to support student research, internships and travel to professional conferences. In addition, 23 study abroad and experiential scholarships help students participate in faculty-led programs, national competitions and industry events.

To view these students click here: https://oneonta.meritpages.com/achievements/Olivia-O-Connell-Completes-Experiential-Learning-Project-at-SUNY-Oneonta/198975