RIPE Hires 451 Marketing to Execute East Coast Launch of the First 100 Percent Natural Line of Cocktail Mixers

BOSTON, MA (04/20/2010)(readMedia)-- 451 Marketing today announced that RIPE hired the agency to launch the company's fresh juice cocktail mixers line on the east coast with an integrated public relations, social media and event marketing campaign. 451 Marketing will be responsible for developing a multifaceted and strategic campaign that will establish RIPE as the healthiest and best tasting choice for cocktail mixers.

"We are excited to be involved with such an innovative product," said 451 Marketing's Founding Partner AJ Gerritson. "RIPE's line is the first pure squeezed line of premium cocktail mixes, and we are thrilled to help RIPE share its fresh products with cocktail lovers on the east coast."

Founders Michel Boissy and Ryan Guimond created RIPE in 2008, with a commitment to providing consumers with products that are fresh, premium and 100 percent natural. The all natural mixers contain freshly squeezed juices (not from concentrate) that do not contain high fructose corn syrup or preservatives. The cocktail mixers are available at 50 Whole Foods Market stores in five states including Connecticut, Massachusetts, New Jersey (excluding Marlton and Princeton), New York and Rhode Island. RIPE hired 451 Marketing as the company's partner in public relations and event marketing to build out an integrated campaign aimed to increase brand awareness among target markets.

As part of the integrated communications campaign, 451 Marketing will advance RIPE's online presence across various social media channels, including Facebook and Twitter. These initiatives, in conjunction with a strategic traditional public relations program and event marketing efforts reflect the components of 451 Marketing's integrated approach to communication, marketing and lead generation.

About RIPE

Founded in 2008 in Wallingford, CT, RIPE www.drinkripe.com offers the first-ever all-natural, premium pure squeezed cocktail mixer. RIPE's products include Pure Squeezed Margarita Mix, Pure Squeezed Bloody Mary Mix and Pure Squeezed Sour Mix. For more information, visit www.drinkripe.com.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.