Rider Alumnus Frank Sonnenberg Honored at Accounting Hall of Fame Dinner

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Front row, left to right: Frank Sonnenberg, Clair Raubenstine, Steve Cosgrove; Back row, left to right: Donald Richards, Kathleen Gorman, Nancy Gorman, John Layton

LAWRENCEVILLE, NJ (06/13/2011)(readMedia)-- Frank Sonnenberg '77 of Upper Saddle River, N.J., was one of six Rider University alumni recently recognized for making significant contributions in the field of accounting, enhancing the image of accountants, and making noteworthy volunteer efforts outside the workplace.

Rider's Accounting Advisory Council welcomed and honored its inaugural class at its Accounting Hall of Fame Dinner and Induction Ceremony on May 11 at Pines Manor Restaurant in Edison, N.J. More than 160 attendees attended the evening event, which honored Rider alumni who have distinguished themselves in the accounting profession. Proceeds from the dinner will help fund student scholarships.

Lawrence N. Frankel '79, member of the Accounting Advisory Council, presented Sonnenberg with the Achievement for Service to the Community award. A marketing strategist, Sonnenberg has written three books and published more than 300 articles. He has appeared on CNN as "a nationally recognized expert in the field of marketing," and served as the National Director of Marketing for Ernst & Young's Management Consulting Group for more than a decade.

Sonnenberg is the author of the best-selling book Marketing to Win (Harper & Row, 1990), Managing With a Conscience (McGraw-Hill, 1994) and It's the Thought that Counts (Executive Excellence 2001). Sonnenberg has served as an expert panelist for Bottom Line Business, the marketing columnist for The Journal of Business Strategy and on the editorial board of The Journal of Training and Development. He has consulted extensively in strategy, sales promotion and marketing communications.

The rest of the honorees included John Layton '66 (Achievement in Governmental or Not-for-Profit Accounting); Donald Richards '70 (Achievement in Public Accounting); Stephen J. Cosgrove M.B.A. '77 (Achievement in Corporate Accounting/Finance); Clair Raubenstine '63 (Lifetime Achievement); and Professor John Gorman '59 (Faculty Lifetime Achievement).