Social Media & Digital Marketing Micro-Credential

In only 3 courses, over 2 part-time semesters, students can acquire the skills required to thrive in a marketing-centered economy. Students will take BUS 113 - Social Media & Digital Marketing, BUS 200 - Social Media Strategy & Campaign Building and BUS 223 - Digital Media Content Production & Portfolio Creation. In only 3 courses, students will have the skills to:

Create innovative social media campaigns

Communicate with the buying public through multiple platforms

Create digital media content like logos, videos, posts, infographics, audio posts and create and edit digit photos

Develop and organize compelling content to attract and connect with potential buyers

Develop a portfolio of strategic marketing campaigns

Analyze digital marketing campaigns using analytics tools to calculate return on investment