Successful Entrepreneur Returns From Singapore to Share Technology Selling and Marketing Secrets

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BOSTON, MA (03/23/2010)(readMedia)-- Kyle Hegarty, President of Ridge Asia, announced today the upcoming event, "Selling and Marketing Into Asian Markets: Challenge and Opportunities from the Front Line," will be held on May 3, 2010 from 6PM to 8PM at The Westin Copley Place.

"I think it's important for businesses to understand how to break into the fast-growing markets in Asia, and to look for new ways to increase top line revenue," said Hegarty. "I am excited to present, alongside great speakers, the knowledge I have gained by running successful campaigns for my clients in the Asia Pacific."

Hegarty will lead the May 3rd presentation with the help of dynamic speakers, including Jeff Young, Director of Corporate Communications for Cambridge based Akamai. The presentation will explore topics, including common marketing mistakes Western companies make in Asia, marketing campaigns that can build pipeline, why building sales channels in Asia do not work as well as businesses think they should and what companies can do about it, and The Asian Sales Pipeline Dilemma (why businesses cannot close deals in Asia).

Hegarty, originally from Boston, moved to Singapore in 2006 and founded Ridge Asia, a company that creates lead generation and sales channel development campaigns for Western companies seeking to expand into Asian markets. Ridge Asia runs successful campaigns for companies, such as Akamai, RWD Technologies, and Oracle.

Event cosponsor 451 Marketing Partner AJ Gerritson said, "We are thrilled to sponsor this event because Kyle and the contributing speakers bring intimate knowledge of what it takes to be successful selling and marketing technology into Asia." Gerritson went on to say, "If you are an executive charged with an initiative of selling more product in these markets, you should not miss this event!"

To register for the event visit: http://sellingandmarketingasia.eventbrite.com/

About Ridge Asia

Ridge Asia is a company that creates lead generation and sales channel development campaigns for Western companies seeking to expand into Asian markets. Ridge provides Western companies with a safe and efficient launching point to enter, or expand, into Asian markets by providing sales and marketing services with the goal of increasing sales. Ridge Asia has executed campaigns in nine countries in Asia covering list building, call center campaigns, inside sales team training, sales channel development, marketing training and providing outside sales support to clients. For more information, visit www.ridgeasia.com.

About 451 Marketing

451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.