CORRECTION: Price Chopper Introduces myfloralplace.com; Online Floral Design and Ordering System

SCHENECTADY, NY (02/10/2009)(readMedia)--

) Price Chopper is making it even easier to send a customized message of love, appreciation or sympathy through a new exclusive online website: www.myfloralplace.com.

The new website allows users to set up an account online and customize deliveries to area recipients from any computer anywhere in the world.

"Price Chopper is thrilled to launch myfloralplace.com, which utilizes technology to create and cultivate a relationship between our shoppers and our expert floral design associates at Central Market Florists. MyFloralPlace.com is accessible, easy to use and personalizes the experience of ordering and sending the perfect arrangement," said Jon Strom, Price Chopper VP of Floral and Lifestyle Merchandising.

The website - created by and therefore exclusive to Price Chopper - also allows users to store photographs of every order in their order history and personally select arrangements and recipients. Orders can be placed 24 hours a day and delivered the next business day to area residents and businesses.

To introduce MyFloralPlace.com, every new member account will automatically be entered into a $2,500 sweepstakes giveaway. The sweepstakes is being promoted in the chain's circular, on its website (www.pricechopper.com) and in-store via signage and computer-generated reminders at the register.

Central Market Florists has grown to become one of the Northeast region's largest florists, (in fact, the largest florist in the Capital Region of New York) selling bouquets, arrangements, potted plants and accessories in addition to customizing hundreds of weddings each year. Last Valentines Day, Price Chopper's more than 200 professional Central Market Florist designers arranged and sold more millions of flowers.

As one of the top 100 FTD members in the nation, Price Chopper also offers customers the opportunity to order and send flowers outside of the progressive chain's six-state locale.

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About Price Chopper

Based in Schenectady, NY, the Golub Corporation owns and operates 117 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative associate relations. Golub's approximately 25,000 associates collectively own 51% of the company's privately held stock.

Posted Tuesday February 10, 2009 at 04:30 pm by Price Chopper