Price Chopper Celebrates it's Shelburne Rd Store's Grand Reopening in the City of Burlington, VT

SCHENECTADY, NY (09/29/2009)(readMedia)-- At 8:30am, Sunday, September 27, 2009 the VFW Post 782 raised the American Flag to the musical sounds of the Rice High School Drum Line performing the National Anthem. The store located at 595 Shelburne Road, Burlington, VT. has completed it's second expansion since opening in 1990. In 1992 the store was remodeled. In June of 1999, it moved to the opposite end of the plaza and added additional space. With the latest expansion of 6,000 sq. ft. the store provides more services and offers to shoppers. The store manger is Tracey Hershenhorn. The store team consists of approximately 310 full and part-time associates which includes 35 new hires.

Neil Golub, President & CEO for Price Chopper, and Jerry Golub, EVP & COO were joined by other Price Chopper officials, Tony Pomerleau of Pomerleau Real Estate, developer of the project, Larry Kupferman, Director CEDO, other city officials and shoppers to celebrate the grand reopening of the 74,000 sq. ft. store and official ribbon cutting. The store closed last night at midnight.

Jerry Golub said, "Price Chopper is growing greener and here's how…during the years, this store has had many energy efficient measures implemented with the most recent being as follows:

-A free air system installed into the dairy cooler which allows cold winter outside air to be used to keep the dairy cooler cold during the winter season in lieu of using mechanical refrigeration.

-T8 lighting previously installed for efficiency purposes.

-Upgraded track lights

-Dairy cases replaced with new cases with glass doors , LED Lights, & variable speed fans. All of theses features on the dairy cases reduce the energy usage by approximately 50 percent for these cases.

-Variable speed fans on most new cases

-Led lights and variable speed drive motors on all new frozen food and medium temp cases.

-Melink variable speed drive on all exhaust hoods.

-The existing refrigeration system has the latest in electronic controls.

Our goal is to be a leader in the applications of new sustainable practices that will benefit all of us."

Neil Golub expressed his enthusiasm when referring to the store, "We are confident that consumers here will appreciate the superior quality and value of what Price Chopper has to offer. We are truly committed to continue to bring 'the best in fresh…and low prices' to the City of Burlington. Our guests will also continue to benefit from our Fuel AdvantEdge program."

Sunoco Station Coverage

The following Sunoco stations will be participating in the program:

88 Heineburg Dr., Colchester, VT

2939 St. George Rd., Williston, VT

315 Shelburne Rd., Burlington, VT

794 Shelburne Rd., Burlington, VT

98 North Ave., Burlington, VT

1302 Williston Rd., South Burlington, VT

The new prepared foods department offers speed, convenience and great taste of the freshest prepared foods. They're prepared from only the freshest ingredients using Price Chopper's own chef's recipes. Shoppers can eat in or take out. It's great food fast! The area features a new soup & salad bar which offers the freshest salads and hot delicious soups. Shoppers will enjoy the New Central Market Coffee Shop. There is an astounding collection of coffee beans that are roasted and ground fresh daily. Full flavored lattes and strong cappuccino are also available.

Price Chopper is introducing Ben & Bill's Deli to Vermont. Ben & Bill's, named after the founders of the company, is the best New York City style deli in the area. Shoppers will enjoy the best deli between New York City and Montreal!

Whether shoppers are looking for a 30 pack or a six pack, they can find it at Price Chopper's House of Brews. It's the home of the latest flavored malts, a wide selection of favorite beers, including exotic imports, and specialty crafts. Also Vermont beers like Magic Hat, Otter Creek and Harpoon, to name a few. The Wine Cellar is home to over 1,000 wines from all over the United States and from every corner of the globe.

Every one of our Price Chopper Brand items are of the same quality or better than the comparable national brands, but at a price significantly lower. More than 70 years ago, Ben and Bill Golub opened the first Central Market in New York and began a tradition of offering customers only the highest quality grocery products. That tradition continues today as Price Chopper, the successor to Central Markets, searches the world for the best for our shopper's family table. Only the very best is deemed worthy to be a Central Market Classic.

Looking for Natural & Organic, Price Chopper is the place. As part of the company's commitment to bring the best foods to their shoppers, it carries more than 1,000 natural and organic products throughout the store.

The Seafood department has expanded to offer a wider variety of frozen seafood and fresh seafood. Shoppers can also have their order prepared while they wait or shop, free of charge. A new and improved Sushi Bar is also available.

Price Chopper's award-winning Roasters Rotisserie Chickens come in seven delicious flavors freshly prepared every two hours. They make the prefect high quality lunch or dinner choice.

A seating area is located in the food court, near the food service offers, for easy convenience to shoppers.

The new, modern pharmacy provides comfortable and private service. Pharmacy hours of operation are Monday-Friday, 8am-8pm; Saturday, 9am-7pm; and Sunday 9am-3pm. This flu season, the pharmacy will be administering flu shots. Shoppers can call (802) 651-9835 to make an appointment or simply walk in. Dates are: September 29th, October 6th, 13th, 20th, and 27th. Times: 10am – noon.

Based in Schenectady, NY, the Golub Corporation owns and operates over 100 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub's approximately 24,000 associates collectively own 51% of the company's privately held stock. For additional information, visit www.pricechopper.com.