CUC Mortgage rebrands as OwnersChoice Funding

Brand refresh includes new name, logo, tagline and website.

ALBANY, NY (04/06/2015)(readMedia)-- For Immediate Release April 6, 2015 Contact: Ronald McLean, Senior Vice President (800) 342-9835, ext. 8191 | Ronald.McLean@nycua.org CUC Mortgage rebrands as OwnersChoice Funding Brand refresh includes new name, logo, tagline and website. (Albany, N.Y.) – Effective today, CUC Mortgage Corporation has changed its name to OwnersChoice Funding, Incorporated. The name change is part of an overall brand refresh that also includes a new logo, tagline and website, www.ownerschoice.com, which was launched earlier today. "Using just the OwnersChoice component of the name in our everyday communications and conversations will highlight to credit unions and their members that we are service-focused and a preferred option when it comes to home mortgages." said Edward Kovalefsky, OwnersChoice senior vice president. The company decided to implement the brand refresh in an effort to increase the credit union market share in a highly competitive home mortgage marketplace. The tagline, "Your home lending partner," is intended to appeal directly to both partner credit unions and homebuyers. "A second reason for the name change is to make it more practical for credit unions if they choose to co-brand their mortgage program promotions in the future with the OwnersChoice name - creating an even more seamless mortgage partnership." said Kovalefsky. The full-service mortgage corporation is a credit union service organization owned by the New York Credit Union Association (NYCUA). "Our new name, when combined with our new tagline, makes a strong and positive statement about who we are," said William J. Mellin, NYCUA president/CEO and OwnersChoice board chairman. "Ultimately, this new brand tells all members that credit unions are committed to providing the outstanding support and loan options that enable prospective homeowners to achieve their dreams." OwnersChoice Funding provides credit unions with a wide range of customizable mortgage solutions, including origination services, retained-loan servicing and secondary-market products. Established in 1987 and headquartered in Albany, New York, the full-service mortgage corporation is licensed to serve credit unions in New York, New Jersey, Connecticut, New Hampshire, Pennsylvania, Vermont, Delaware, Florida, North Carolina and South Carolina.