GCC Marketing Team Wins Two NCMPR Awards

BATAVIA, NY (12/07/2011)(readMedia)-- Genesee Community College's Marketing Communications department was the recipient of two National Council for Marketing and Public Relations (NCMPR) District 1 Medallion awards at the annual conference in Baltimore, Maryland. GCC won a Gold Medallion of Excellence in the Social Marketing category, and a Silver Medallion of Excellence in the Postcard category. All aspects of the publications development, including copy writing, photography, video, and graphic design were completed in-house through the College's Marketing Communications office.

Winning in the Social Marketing category was "GCC Gets Social" social media campaign that included efforts in Facebook, Twitter, numerous Youtube videos, use of QR codes and other networking sites. The submission covered the background research, objectives, execution, results and evaluation of the campaign. This was the first time the College had entered a submission in the Social Marketing category. To view GCC's Facebook page visit www.facebook.com/GeneseeCommunityCollege. The College can also be followed on Twitter by visiting www.twitter.com/sunygcc.

Winning in the Postcard category was the Genesee Center for the Arts Calendar of Events. The postcards are distributed to more than 3,000 community members at the beginning of each season to promote a wide array of art events occurring at Genesee Center for the Arts. The direct mail piece showcases performing art events as well as gallery exhibitions and receptions using an assortment of collage-like techniques. From creative font applications to pastel and watercolor brush strokes, dynamic backgrounds, and replications of real artwork – various elements of the art season are blended together masterfully on each postcard to promote the coming semester's art exhibits, performing artists or plays.

The Center for the Arts Calendar of Events previously won a Gold Medallion of Excellence at the 2010 NCMPR District I Medallion awards.

"We are very proud of our achievements and recognition in the Northeastern division of NCMPR," Donna Rae Sutherland, associate director of Marketing Communications at Genesee said. "It is particularly satisfying that we won in both the new emerging area of social media, as well as the more traditional communication applications of direct mail and print media."

For further information please contact Donna Rae Sutherland at 585-343-0055 x6616 or dsutherland@genesee.edu.

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