Institutions join Merit's Reputation Marketing Platform to drive brand awareness and engagement

ALBANY, NY (03/12/2018) (readMedia)-- Merit, the platform that transforms everyday content into relevant, engaging, and high-performing marketing assets to drive recruitment and retention goals, is pleased to announce the addition of DePauw University, Trevecca Nazarene University, Northampton Community College, Adelphi University, and Saint Francis University (PA) to its client base.

DePauw University, Trevecca Nazarene University, Northampton Community College, Adelphi University, and Saint Francis University (PA) join hundreds of other colleges in the country already using Merit's software platform to scale efforts to tell more personalized stories about student achievement and connect those stories to key audiences like high schools, community newspapers, state legislators, friends and family and more.

This follows Merit's recent addition of a media monitoring service to its arsenal of features. Now, clients can actively see the reach and ROI of their stories right in the Merit app.

"'Relevance' is the key word in marketing today, and these new clients are at the cutting edge of that trend," said Colin Mathews, president of Merit. "We're honored to support their efforts to make their messages meaningful through personal, relevant content delivered to passionately engaged audiences."

About Merit

Merit is the leading reputation marketing solution for driving recruitment and retention goals. Merit transforms everyday stories into personalized marketing assets that will increase your reach, improve ROI, and deliver word-of-mouth brand engagement to the target audiences that matter most to you.

Merit was founded in 2013 and has grown its network to include hundreds of colleges, tens of thousands of high schools, millions of students and an associated network of elected officials, friends and families, local media, and more.