JUST, Saratoga Eagle Team Up to Bring JUST water to Northern New York

GLENS FALLS, NY (09/15/2015)(readMedia)-- GLENS FALLS, N.Y. - JUST™ Beverages LLC and Saratoga Eagle Sales and Service Inc. today announced an agreement under which Saratoga Eagle will distribute JUST water from the Canadian Border to the Capital District of New York State.

"We are thrilled that Saratoga Eagle, a family-owned company deeply rooted in the community, will be JUST's first direct-store delivery distributor bringing our product to our family and friends throughout the beautiful region we both call home," said Grace Jeon, JUST CEO. "Our local friends have been asking for JUST water and now it will be available in restaurants, venues and stores right here at home."

JUST water launched first in September with Whole Foods Market stores in the Southeast, Rocky Mountains, Pacific Northwest and Midwest regions. The remaining Whole Foods Market stores will be coming on board over the next few months. Now, Saratoga Springs, N.Y.-based Saratoga Eagle will distribute JUST water throughout Warren, Washington, Franklin, Essex, Hamilton, Saratoga, Albany, Rensselaer, Schenectady, Schoharie, Fulton and Mongtomery counties.

"We're very excited to add JUST water to our lineup of America's best-selling brands," said Jeff Vukelic, President and CEO of Saratoga Eagle.

"JUST water is locally sourced, affordable and all about supporting the community – and that fits perfectly with our way of doing business," Mr. Vukelic said. "It's really an innovative product that appeals to growing interest among consumers in supporting brands that are sustainable, responsible and community-oriented."

JUST water is 100% spring water in an innovative package that is 53% paper, sourced from responsibly managed forests. The water is drawn from a pristine Adirondack Mountains watershed near Glens Falls, New York. JUST purchases water from the City of Glens Falls at six times the rate paid by other customers, providing significant revenue to the community to support infrastructure investment and water conservation initiatives.

JUST purchased and, with a local construction team, renovated and repurposed a vacant former Glens Falls church to serve as a modern headquarters and packaging facility.

About Saratoga Eagle

Saratoga Eagle and its parent company, Try-It Distributing, are American success stories.

Try-It was formed in Lackawanna, N.Y., during Prohibition in 1928, as its founder, Stephen L. Vukelic, began bottling soft drinks in his home to serve his neighbors. Beer was added in 1933, and Mr. Vukelic introduced Budweiser, Michelob and Labatt's to Western New York. Now in business for 87 years, Try-It offers a full line of domestic, imported and craft beers, wine, soft drinks and other beverages. Its long tradition of charitable contributions to the Western New York community was recognized by Canasius College, which named Try-It "family business of the year."

Saratoga Eagle Sales and Service represents a portfolio of premium domestic and imported beers, from America's favorite Bud Light to the hand-crafted offerings of regional craft-brewers, as well as a diverse array of flavored-malt beverages, ciders, and non alcoholic beverages.

The firm was established in 2005 when Try-It purchased the former Northern Distributing Co. of Queensbury, N.Y., which had been in business since 1933. Saratoga Eagle is based in a state-of-the-art, 150,000 square foot facility on Duplainville Road in Saratoga Springs. The firm employs more than 180 people and is a major supporter of charities serving children in the Capital Region of New York State. Its President and CEO Jeff Vukelic is the grandson of Try-It founder Stephen Vukelic.

About JUST Beverages

Headquartered in Glens Falls, N.Y., JUST aims to create optimism and economic value through operational innovation and delivering disruptive products at affordable prices. JUST water is 100% spring water sourced from the Glens Falls, N.Y., watershed in the Adirondack Mountains. For more information, visit: www.justbetter.com.

For JUST Beverages:

Mark Behan

Behan Communications Inc.

(518) 792-3856


For Saratoga Eagle:

Jeff Vukelic, President and CEO

Saratoga Eagle Sales and Service

(518) 581-7377