Local Credit Union Honored for Outstanding Marketing Campaign

Related Media

Provider FCU CEO Mike Swanka with award

ALBANY, NY (12/04/2008)(readMedia)-- Providers Federal Credit Union received a Pinnacle Marketing Award from the Credit Union Association of New York. The credit union was recognized in the Product Penetration category for its Proud to be a Part of the Community campaign.

The Pinnacle Marketing Award recognizes credit unions that have designed the most successful and creative marketing campaigns throughout 2007. Campaigns are judged on clarity of their goal, theme, creative execution, quality of production, and of course, results.

"From college survival kits to annual reports, this year's marketing award winners clearly demonstrated how planning, originality and results are key components that contribute to a credit union's success and growth," said Camille Aleixo, vice president of Marketing and Communications for the Association.

Providers Federal Credit Union (www.providersfcu.com) was founded in 1971. It currently has shy of $12 million in assets and serves over 2300 members.

Credit unions are not-for-profit, member-owned, volunteer directed financial institutions. The National Credit Union Share Insurance Fund federally insures credit unions. For more information on credit unions and/or becoming a member, visit www.CreditUnionsForYou.com, or call the Credit Union Association of New York at (800) 342-9835.

The Credit Union Association of New York has served as the trade association for the state's credit unions for 91 years. It is the fifth largest league in the country. New York credit unions have assets of more than $43 billion and 4.2 million members. To learn more about the Association, visit www.cuany.org.

-30-

Photo caption: Provider FCU's CEO Mike Swanka with the credit union's Pinnacle Marketing Award from the Credit Union Association of New York.