Local Credit Union Honored for Outstanding Marketing Campaigns

ALBANY, NY (12/18/2008)(readMedia)-- Quorum Federal Credit Union received three Pinnacle Marketing Awards from the Credit Union Association of New York. The credit union was recognized in two categories, Product Penetration and Annual Reports for its Spread the Wealth campaign and Center of the Universe Annual Report, respectively. The credit union's Spread the Wealth campaign also received the Pinnacle Awards "Best in Show" award.

The Pinnacle Marketing Award recognizes credit unions that have designed the most successful and creative marketing campaigns throughout 2007. Campaigns are judged on clarity of their goal, theme, creative execution; quality of production, and of course, results.

"From college survival kits to annual reports, this year's marketing award winners clearly demonstrated how planning, originality and results are key components that contribute to a credit union's success and growth," said Camille Aleixo, vice president of Marketing and Communications for the Association.

Quorum FCU (www.quorumfcu.org) was chartered in 1936. It currently has over $611 million in assets and serves over 48,000 members.

Credit unions are not-for-profit, member-owned, volunteer directed financial institutions. The National Credit Union Share Insurance Fund federally insures credit unions. For more information on credit unions and/or becoming a member, visit www.CreditUnionsForYou.com, or call the Credit Union Association of New York at (800) 342-9835.

The Credit Union Association of New York has served as the trade association for the state's credit unions for 91 years. It is the fifth largest league in the country. New York credit unions have assets of more than $43 billion and 4.2 million members. To learn more about the Association, visit www.cuany.org.

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