Lyon-Waugh Auto Group Sponsors 2012 North Shore Concours d'Elegance

Proceeds from Oceanfront Car Show Will Support Endicott College Scholarships

PEABODY, MASS. (07/17/2012)(readMedia)-- As an ardent car collector with a charitable personality, Bud Lyon, the late co-founder of the Lyon-Waugh Auto Group, was an avid fan of the North Shore Concours d'Elegance. Now in its third year, the prestigious oceanfront car show raises money for scholarships at Endicott College, and Lyon-Waugh will honor Mr. Lyon's legacy by supporting the event again this summer as a Gold Sponsor.

Taking place on Sunday, July 29 at the Misselwood Estate on the Endicott College campus in Beverly, Mass., the North Shore Concours d'Elegance will feature a judged concours field with pre-registered classic automobiles, as well as a collector's car parking area that will showcase up to 100 additional vehicles. Beyond the appeal of viewing antique cars alongside the picturesque coast, the gathering also offers art and fashion shows, musical entertainment, and a fancy hat competition that harkens back to the original European concours events.

"Our support of the North Shore Concours d'Elegance means a little bit extra this year as we honor Bud's memory," said Warren Waugh, co-founder of the Lyon-Waugh Auto Group, which includes Acura of Peabody, BMW of Peabody, Audi of Nashua, Porsche of Nashua, MINI of Bedford, MINI of Peabody and Land Rover Peabody. "Last year, we saw everything from a 1954 Bugatti A6 GCS Barchetta to a 1910 Oakland 24 Roadster, and I'm sure this year's collection will be filled with more rare models that Bud would have loved."

What: 2012 North Shore Concours d'Elegance

When: Sunday, July 29, 2012, 11 a.m. EDT – 4 p.m. EDT

Where: Misselwood Estate at Endicott College, 407 Hale St., Beverly, MA

How: Tickets are $10 for general admission and $7 for Beverly residents. Children under 12 are admitted free. Registration for the concours field costs $45 for cars, $25 for motorcycles and is subject to judges' discretion. The collector car parking area is open to the first 100 vehicles that register for a $5 fee. Purchases can be made at

While the majority of the models featured in the North Shore Concours d'Elegance have no modern successor, Lyon-Waugh dealership Porsche of Nashua offers an all-new version of a classic car in the form of the 2012 Porsche 911. Now in its seventh generation since its introduction in 1963, the all-new Porsche 911 continues to set the bar by which other sports cars are measured and still bears the distinctive swooping design of its forefathers.

"The 2012 Porsche 911 has new levels of power and handling that would have been unimaginable when most cars competing in the concours were produced, but its classic style can fit right in alongside them," added Waugh. "Ninety percent of the new generation's components are new or significantly altered, but when you look at it, the car is unmistakably a 911."

About Lyon-Waugh Auto Group:

Founded in 1993 by Bud Lyon and Warren Waugh, the Lyon-Waugh Auto Group began with an ambition to create the most unique BMW dealership in Massachusetts. Since then, it has grown to include Audi, Land Rover, Porsche, Acura and MINI dealerships in Peabody, Massachusetts and Nashua, New Hampshire, as well as MINI of Bedford, the latest addition to the Lyon-Waugh family and New Hampshire's only dedicated MINI dealership. Combining state-of-the-art showrooms, courteous sales professionals and expert service technicians, the Lyon-Waugh Auto Group elevates the automotive experience for its customers. To learn more about the Lyon-Waugh family of dealerships, visit them online at or like them on Facebook at