New Name, New Look, New Location for NYS Credit Union League

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New logo with tagline

ALBANY, NY (05/29/2008)(readMedia)-- Beginning Monday, June 2, the New York State Credit Union League, which has represented New York’s credit unions for 91 years, will be known as the Credit Union Association of New York. In addition to the new name, the Association will take on a whole new identity with a new look, new corporate website and web address, new contact e-mails, new tagline and a new address.

“By leading with the words credit union, this new name instantly communicates what we’re all about,” said the Association’s President/CEO William J. Mellin. “By no longer beginning our name with New York State, we will clear up any confusion about our organization being a state agency. All of our constituents—legislators, government agencies, credit unions and the public—will know at a glance who we are and whom we serve.

A new logo, representative of a compass, expresses the Association’s role in navigating the current business and legislative climate to help credit unions reach their goals. Together with the new Leading the Way tagline, this directional symbol, like the needle of a compass, points the way forward.

As part of the re-branding, the name of the Association’s weekly newsletter, League Lines, will change to The Point. Employee e-mail addresses will also be changing to a more commonly accepted standard—firstname.lastname@cuany.org.

The new website, www.cuany.org, will debut in late June. It is has been designed with convenience in mind: easier navigation; more resources, a search engine to help visitors find what they want quickly and easily. Breaking news and upcoming events will be a highlight of the website’s new homepage.

The Association’s main press room will also reside on the homepage with separate press rooms for each of the Association’s core areas: Governmental Affairs, Member Services, Outreach and Regulatory Compliance.

As of today, the Association began operating out of their new location, 1021 Watervliet-Shaker Rd., Albany, NY 12205, a building shared with frequent partner, Members United Corporate Federal Credit Union. All telephone numbers, as well as the P.O. Box 15118, Albany NY 12212-5118 mailing address, will remain the same.

What also remains the same is the core of what the Association is and always will be—the voice for the credit union movement in New York, with the same management and staff dedicated to helping New York credit unions thrive.

The Credit Union Association of New York has served as the trade association for the state’s credit unions for 91 years. It is the fifth largest league in the country. New York credit unions have assets of more than $40 billion and 4.2 million members. To learn more about the Association, visit www.cuany.org

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