Oak Creek Resident, Jerry Shaw, Receives Award in National Marketing Competition

ST. PAUL, MN (06/28/2011)(readMedia)-- Jerry Shaw, of Oak Creek, Wis., and seven of his classmates received honorable mention at the Effie Awards, a national collegiate competition that recognizes the most effective advertising efforts in the United States each year. Their submission, "Sophisticated People, Intelligent Choices," a public service announcement for Heineken, included a strategic plan, an innovative commercial, and creative brief for use in television, Facebook, YouTube and mobile marketing.

View the project: http://youtu.be/AJ6Huhd2GOQ

Shaw is a senior majoring in Finance and minoring in Marketing at Concordia University, St. Paul. "This is a national-level competition and the Concordia students knocked it out of the park," said Dr. Nancy Harrower, the faculty adviser for the project. "They analyzed a real-world scenario and put together an excellent marketing strategy for Heineken."

Concordia University, St. Paul is a comprehensive, private university operated under the auspices of the Lutheran Church-Missouri Synod, and one of 10 schools that comprise the Concordia University System. Established in 1893, Concordia offers more than 50 liberal arts majors, including business, education, science, fine arts and church professions. Concordia University is also a regional leader in educating adult students, offering accelerated undergraduate and graduate programs in business, health sciences, education, criminal justice, communications and Christian outreach. Concordia is the only private university in Minnesota to offer NCAA Division II athletics for men and women. Visit us on the web: www.csp.edu.