Oneonta Students Tour NAMM, World's Largest Music Expo

SUNY Oneonta's Music Industry students continued a longstanding tradition in late January, touring the world's largest not-for-profit music expo and trade show, The NAMM Show, in Anaheim, Calif.

The NAMM (National Association of Music Merchants) Show, held Jan. 20-24 at the Anaheim Convention Center, brought together leaders, innovators, experts, artists and creators from the music products, pro audio and sound, and entertainment technology industries for a rousing reunion.

Twenty-three SUNY Oneonta Music Industry majors and Music Industry Club members traveled with Associate Professor Paul Carter and Adjunct Lecturer Mark Pawkett to Anaheim for three days of product introductions and demonstrations, educational sessions and panel discussions, and-perhaps most importantly-networking and inspiration.

"I think the highlight of my trip was genuinely taking in the people around me," said Madeline Blieden, a Music Industry major. "It was refreshing and inspiring to see how many people shared my passion for music and how expressive they were!"

Students enjoyed special events, live music and celebrity appearances while exploring the latest industry trends through demonstrations, panel discussions and educational sessions on modern marketing techniques. They also tested new products from over 5,400 brands, including Roland electronic drum sets, Ernie Ball Music Man guitars and cutting-edge audio editing software. Highlights included meeting artists like Billy Corgan (Smashing Pumpkins), Mike Dirnt (Green Day), Chad Smith (Red Hot Chili Peppers), Les Claypool (Primus), and Marcus Miller.

One session Blieden attended was presented by singer-songwriter Charlie Puth, where he provided insight into his music creation and production process. The session offered a detailed look at how a successful songwriter and producer transforms inspiration into a finished product, giving attendees valuable perspective on the creative and technical aspects of the industry.

"We also attended a panelist discussion with some of the most well-respected session musicians in the business, like bassist Leland Sklar and drummer Rick Marotta," said Blieden. "There was also a panelist discussion with major names in the record business like Fab Dupont and Rick Beato! It was so inspiring to listen to such highly successful and passionate musicians and executives discuss their careers!"

"This trip always provides a wonderful opportunity for students to meet music industry professionals, hear inspiring presentations and see great performances," said Carter. "There is an invaluable component to the trip where students meet others who have been in their shoes, making it easier for them to stay connected long after NAMM concludes."

Faculty in SUNY Oneonta's Music Department have taken students to The NAMM Show for 30 years. The NAMM trip was made possible, in part, by support from the Caroline ('67) and David D'Antonio Student Travel for Excellence Fund.

To view these students click here: https://oneonta.meritpages.com/achievements/Oneonta-Students-Tour-NAMM-World-s-Largest-Music-Expo/198965