Price Chopper Adds Science to Cereal Boxes

SCHENECTADY, NY (10/08/2007)(readMedia)-- On September 27, 2007 at a NanoCareer Day at the College of Nanoscale Science and Engineering (CNSE) in Albany, NY, Price Chopper unveiled a new cereal box before 300 middle and high school students from 11 schools in the region. CNSE helped develop information on nanotechnology for the back of Price Chopper’s Koo-Kies and Peanut Butter Cocoa Spheres cereals.

“Price Chopper is thrilled to be collaborating with educators from the University at Albany’s College of Nanoscale Science and Engineering on this unique “breakfast lesson” that nourishes the mind,” said Mona Golub, VP of Public Relations and Consumer Services for the progressive supermarket chain. “Given all of the technological distraction that cyberspace makes accessible to kids, it is truly rewarding to be able to impart relevant educational messages to them, via our Price Chopper brand cereal boxes, during those less distracting moments of their everyday lives,” she added.

The cereals, which feature kid-friendly information on the growing impact of nanotechnology on society, are now on store shelves in 116 Price Chopper stores in New York, Massachusetts, Vermont, Connecticut, New Hampshire and Pennsylvania.

UAlbany said it believes it’s the first time in the United States that nanotechnology data has graced the cover of a box of cereal.

The company has also made a major donation of $25,000 to the Connecticut Science Center located in Hartford. The Center is in the midst of a $150 million campaign to construct, equip, and sustain a new 140,000 square foot facility. Completion is expected in early to mid 2008. “Price Chopper and the Center will continue to work together to form store-based and/or community based publicity and marketing plans to raise additional monies once the facility is opened,” said Barbara L. Page, Community & Public Relation’s Manager for Price Chopper.

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