Price Chopper Completes it's 7th Year of Tools for Schools Program

SCHENECTADY, NY (03/27/2009)(readMedia)--

As school bells rang and school buses hit the road last fall, Price Chopper continued efforts to stock the shelves of schools with the latest technology through its seventh "Tools for Schools" program. Parents, friends and neighbors were encouraged to take part in this innovative, grassroots program by using their Price Chopper AdvantEdge card to help schools rack up credits that will enable them to acquire new equipment and educational materials. As an extra incentive this year, the top 200 schools received a FREE Califone Wireless Presentation Pro System.

There were two Grand Prizes of 350,000 Bonus Tape Value Points. Top school based on Total Tape Value was Fonda Fultonville School, located in Fonda, New York. St. Mary's School located in Lee, MA., received the top prize in the Greatest Tape Value to Student Ratio Winner category.

New for 2009-2010 school year will be a 1,000 bonus point program. Any school that submits by e-mail to info@shoppercredit.com their "School Supply List" with their school code by September 30th earns 1,000 bonus points. Price Chopper wants to make sure parents and teachers get all the school supplies required by their school. Double points can be earned for all school supplies purchased at Price Chopper. Over 40,000 Tools for Schools Parents shopped for school supplies at Price Chopper last year!

"Tools for Schools" is based on a system that assigns points to every dollar spent on groceries. These points are then accumulated by the schools and used towards the purchase of much-needed classroom tools. Shoppers credit the school of their choice at the Guest Service desk at a local Price Chopper, a neighborhood school or online at www.pricechopper.com, by registering their AdvantEdge card, and choosing a designated school. Each time a purchase is made with that card, the shopper's school accumulates points. Shoppers should also be aware of specially marked items from participating sponsors - J.M. Smuckers, General Mills, Kraft, Nabisco, Heinz, Campbell, Quaker, Clorox, and Proctor & Gamble name products that will earn double points.

"The beauty of 'Tools for Schools' is that not only is it perfect for parents of school age children, but it's also a great way for friends, grandparents, and neighbors to enrich their local educational community," said Barbara L. Page, Community and Public Relations Manager for Price Chopper. "Additionally, it adapts well to organizations that

wish to enhance educational opportunities by encouraging its members to 'donate' their points to a school.

"We chose this program over others," Page added, "because it is so easy for the general public to participate. It only takes a single time to register one's AdvantEdge card and involves no paperwork."

Geared toward elementary, middle and high schools in six states throughout the northeast, "Tools for Schools" offers schools the opportunity to compete for $500,000 in educational, technological, and extracurricular equipment. Possibilities cover a wide range of subjects, from arts and music, to science and math, to sports, and include such tools as new computers and computer software, microscopes, calculators, maps, motorized models, athletic mats, easels, and a myriad of other useful learning necessities.

The program began Sunday, September 14th and ran through February 14th, and included more than 2,600 schools and over 230,000 customer participants in all of the regions where Price Chopper operates stores.

Based in Schenectady, NY, the Golub Corporation owns and operates more than 100 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania,

Massachusetts and New Hampshire. The family-owned company prides itself on

longstanding traditions of innovative food merchandising, leadership in community

service, and cooperative employee relations. Golub's approximately 24,000 associates

collectively own 51% of the company's privately held stock. For additional information,

visit www.pricechopper.com.