Price Chopper and Sunoco Launch "Fuel AdvantEdge" in Greater Capital Region of New York

SCHENECTADY, NY (06/15/2009)(readMedia)-- Price Chopper announces the launch of 'Fuel AdvantEdge', an exclusive program never before offered in the Capital Region marketplace, in partnership with more than 70 local Sunoco stations that discount gasoline as a reward for grocery store purchases.

In an effort to build additional value into the Price Chopper AdvantEdge card, which has long offered consumers savings on groceries, general merchandise and tickets to community events, the progressive supermarket chain kicked-off 'Fuel AdvantEdge' in all of its Capital Region locations today. 'Fuel AdvantEdge' is an ongoing, cumulative savings/reward program that gives consumers a 10¢/gallon discount on gasoline purchases for every $50 of groceries purchased (20¢/gallon on $100 purchased, 30¢/gallon on $150 purchased, etc.).

Unlike other reward programs, consumers can accumulate their points/dollars spent across a 90-day timeframe and cash in on their gasoline discount for up to 20 gallons at their convenience, turning saved dimes into dollars. "What better way to reward our customers for choosing Price Chopper than by offering them great prices at the supermarket that translate to significant savings at the gas pump," said Neil Golub, President and CEO of Price Chopper, who praised the company's supply chain integration team for their Herculean efforts in committing and converting more than 70 gas stations throughout the Capital Region to the program. "And the number of participating stations continues to grow," he added.

The implementation of 'Fuel AdvantEdge' in the Capital Region completes the company-wide incentive program (in all 119 stores across six states) that began in Watertown, N.Y. in 2006.

"Sunoco is pleased to offer significant gasoline discounts through our partnership with Price Chopper. In other areas where Price Chopper has tested this program, we have customers saving fifty, sixty cents - even a dollar or more per gallon through the 'Fuel AdvantEdge' program. It is exciting that this kind of savings opportunity is available to our customers," said Jeff Hassman, Channel Marketing Manager, Sunoco.

Given the significant value that Fuel AdvantEdge offers consumers and the fact that more than 90% of Capital Region residents have a Price Chopper AdvantEdge card with which to accumulate points, the program will be promoted heavily throughout the media, as well as in all Price Chopper stores and at all participating gas stations. Additionally, Price Chopper will deliver the Fuel AdvantEdge savings message via its popular coupon-dispensing programs - Checkout Rewards and the iSave Today kiosks - and its website www.pricechopper.com.

About Price Chopper

Based in Schenectady, NY, the Golub Corporation owns and operates 119 Price Chopper grocery stores in New York, Vermont, Pennsylvania, Massachusetts, Connecticut and New Hampshire. The family-owned company prides itself on longstanding traditions of innovative food merchandising, leadership in community service and cooperative associate relations. Golub's approximately 25,000 associates collectively own 51% of the company's privately held stock. For additional information, visit www.pricechopper.com.

About Sunoco, Inc

Sunoco, Inc. (NYSE: SUN), headquartered in Philadelphia, PA, is a leading manufacturer and marketer of petroleum and petrochemical products. With 900,000 barrels per day of refining capacity, over 4,700 retail sites selling gasoline and convenience items, approximately 5,400 miles of crude oil and refined product owned and operated pipelines and 38 product terminals, Sunoco is one of the largest independent refiner-marketers in the United States. Sunoco is a significant manufacturer of petrochemicals with annual sales of approximately five billion pounds, largely chemical intermediates used to make fibers, plastics, film and resins. Utilizing a unique, patented technology, Sunoco also has the capacity to manufacture over 2.5 million tons annually of high-quality metallurgical-grade coke for use in the steel industry. For additional information, visit Sunoco's Website at www.sunocoinc.com.