The Price Chopper "75th Anniversary Pantry Patrol" Set to Give out $7,500 in Malta, New York

SCHENECTADY, NY (11/01/2007)(readMedia)-- In celebration of the company’s 75th Anniversary, Price Chopper Supermarkets has ignited a most dynamic promotion that rewards customers for their purchase of Price Chopper brand products. The “75th Anniversary Price Chopper Pantry Patrol” gave away $7,500 to lucky customers in West Lebanon, NH a couple of weeks ago and another $7,500 to lucky customers in Syracuse, NY last week. This Saturday, the Pantry Patrol will drop $7,500 on whichever Malta, NY resident(s) is/are ready, waiting and armed with an abundance of Price Chopper products.

Consumers entered to win with the simple swipe of their Price Chopper AdvantEdge Card through the red laser beam of the iSaveToday kiosk at the front of the store. Winners from throughout all of the progressive supermarket chain’s marketing areas were chosen electronically to receive an unscheduled visit from the Pantry Patrol that rewards possession of a Price Chopper AdvantEdge Card with $750 and offers up an additional $75 for each and every Price Chopper or Central Market Classics brand product or wrapper found in the house, up to $7,500!

A single winner can take the whole pot or several winners can whittle the pot down $75 at a time. “We’re not leaving Malta until we’ve given away the whole $7,500,” said Shawn Gonzalez, Price Chopper’s VP of Advertising and a dedicated member of the pantry patrol team. “This special 75th Anniversary promotion is a wonderful way to reward our customers who appreciate the excellence of Price Chopper and Central Market Classics brand products every day,” he added.

The Price Chopper 75th Anniversary Pantrol vehicle and awards team, regaled in official Pantry Patrol paraphernalia, will launch from the parking lot of the chain’s Malta Commons store (1 Kendall Way, Malta, NY 12020) at Saturday, November 3 at 9:30AM. Members of the media wishing to capture the live excitement of winners are welcome to tag a long.

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