Albert Lea Resident, Emma Dahl, Receives Award in National Marketing Competition

ST. PAUL, MN (06/28/2011)(readMedia)-- Emma Dahl, of Albert Lea, Minn., and seven of her classmates received honorable mention at the Effie Awards, a national collegiate competition that recognizes the most effective advertising efforts in the United States each year. Their submission, "Sophisticated People, Intelligent Choices," a public service announcement for Heineken, included a strategic plan, an innovative commercial, and creative brief for use in television, Facebook, YouTube and mobile marketing.

View the project: http://youtu.be/AJ6Huhd2GOQ

Dahl, a 2011 Marketing graduate from Concordia University, St. Paul, enjoyed the real life application of this project. "My experience working on this project was hands down the most beneficial of my college career," said Dahl. "It was more than just a requirement for a class, it was real world experience. My team and I were given the opportunity to learn firsthand what is needed to develop a marketing campaign for a public service announcement, and the skills and knowledge I gained through the project has already made a positive impact on my career in marketing."

Concordia University, St. Paul is a comprehensive, private university operated under the auspices of the Lutheran Church-Missouri Synod, and one of 10 schools that comprise the Concordia University System. Established in 1893, Concordia offers more than 50 liberal arts majors, including business, education, science, fine arts and church professions. Concordia University is also a regional leader in educating adult students, offering accelerated undergraduate and graduate programs in business, health sciences, education, criminal justice, communications and Christian outreach. Concordia is the only private university in Minnesota to offer NCAA Division II athletics for men and women. Visit us on the web: www.csp.edu.