American Lung Association in Kentucky Turns Turquoise in Honor of National Women's Lung Health Week
LOUISVILLE, KY (05/08/2017) (readMedia)-- Today, the American Lung Association in Kentucky is supporting LUNG FORCE during National Women's Lung Health Week (May 7 – 13) by turning local landmarks turquoise and encouraging our community to take action while wearing turquoise in an effort to defeat lung cancer in women. LUNG FORCE is an initiative uniting Americans against lung cancer, the #1 cancer killer of women. In Louisville, the Center for Interfaith Relations, Louisville Science Center, Belle of Louisville Steamboat, Cellar Door Chocolates, Louisville Water Company, LG&E, Evan Williams Bourbon, Signarama, and
4th street live! will be illuminated in turquoise-the signature color of LUNG FORCE-in honor of National Women's Lung Health Week.
Anyone can get lung cancer and sadly, one woman dies every eight minutes in the U.S. from the disease. Early detection and treatment of lung cancer translates to higher survival rates, however only 18% of lung cancer cases among women are diagnosed early, when the disease is most treatable. Awareness is critically low – in fact, nearly all women (98%) don't even have lung cancer on their health radar and most women (71%) believe that not enough is being done to raise awareness for lung cancer.
Now in its fourth year, Lung Association's LUNG FORCE is encouraging women and men in Kentucky to take a stand against lung cancer by launching a social campaign asking people to #ShowYourLUNGFORCE to demonstrate the power of our lungs and motivate people to take action in support of the movement. Donations will support the American Lung Association's investment in lung cancer research and patient support, including early detection, clinical trials, biomarker testing and advocacy for more federal research funding. It will take a FORCE to end lung cancer and support is critical.
Below are some of the ways to take action:
• Participate on social:
• Upload a video or photo to your social channels – Facebook, Twitter or Instagram - demonstrating how you Show Your LUNG FORCE and use the #ShowYourLUNGFORCE hashtag
• Tag 3 of your friends and challenge them to do the same
• Donate directly from the LUNG FORCE Facebook page or LUNGFORCE.org.
• Donate in-store: Stop by any CVS Pharmacy location from May 7-27 to donate $3 at the register to raise much needed funds for lung cancer awareness and visit Lung.org/CVS for easy ways you can help your community become tobacco-free. As the national presenting sponsor of LUNG FORCE, CVS Health is committed to creating tobacco-free communities to help beat lung cancer. The in-store campaign is part of CVS Health's 5-year $50 million initiative to help deliver the nation's first tobacco-free generation.
About LUNG FORCE
LUNG FORCE is a national initiative led by the American Lung Association to unite women against lung cancer, the #1 cancer killer of women. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for lung cancer research. The American Lung Association's LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.
About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.