American Marketing Association Announces Finalists for 18th Annual Mark of Excellence Awards

ALBANY, NY (07/02/2012)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announced the finalists for the 18th Annual Mark of Excellence Awards. A distinguished panel of marketing professionals from across the country chose our twelve finalists that will continue on the path to collecting a 2012 Mark of Excellence award. The three category winners will be named at the October event.

The NYCRAMA Mark of Excellence Awards event showcases highly effective marketing campaigns from within the Capital Region. This year, the awards ceremony will take place on Tuesday, October 2, 2012 at Glen Sanders Mansion in Scotia.

NYCRAMA continued, from 2011, entry categories based on the client's overall marketing budget. In doing so, the association has been able to level the playing field and elevate the results-driven campaign competition. Each category will produce one winner the night of the event. Unique among marketing award programs, the Mark of Excellence is based on both creativity and demonstrated results.

"We are thrilled to recognize these twelve finalists for their achievement in marketing excellence," said Nigar Hale, President of NYCRAMA. "The nominees are a reflection of the diversity and marketing expertise within New York's Tech Valley region."

For more information on the Mark of Excellence Awards event, registration details and advertisement opportunities, please visit www.nymarketing.org/moe.

The 2012 Mark of Excellence Finalists

(in no specific order)

MEGA-MARKETING CATEGORY

Campaign: iChoose600

NY State Department of Health

Marketing Partners: Zone 5 & HN Media

Campaign: Epilog integrated campaign

Upsher-Smith Laboratories, Inc.

Marketing Partner: FingerPaint Marketing

Campaign: Science on Display

EYP Architecture & Engineering

Campaign: ensights e-Newsletter Display

EYP Architecture & Engineering

Campaign: Fresh Ideas Tradeshow Campaign

EYP Architecture & Engineering

MID-SIZE MARKETING CATEGORY

Campaign: "Fallbany"– UAlbany's Fall Festival

University at Albany

Marketing Partner: Trampoline Design

HOME-GROWN MARKETING CATEGORY

Campaign: Living Our Tradition Strategic Plan Launch

Siena College

Campaign: The "Calling All Cooks" Family Recipe Showdown

Marrello Restaurants

Marketing Partners: B95.5, Different Drummer Kitchen, & Hannaford Supermarkets

Campaign: Declaring Independence Requires a Strong Voice

The Police Benevolent Association of New York State: Agency Law Enforcement Services

Marketing Partner: Corning Place Communications

Campaign: "Playing With a Full Deck" Custom Card Campaign

Velocity Print Solutions

Campaign: Branding Plug Power to POWERAHEAD

Plug Power Inc.

Marketing Partners: Dill Design and Advertising, Empire Exhibits and Displays, L&P Media

Campaign: TWELVE and Raising Dough Community Fundraising Programs

DZ Restaurants

About American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.MarketingPower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association (NYCRAMA) is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

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