NYCRAMA March Breakfast Roundtable

ALBANY, NY (03/18/2013)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its March Breakfast Roundtable, "Focus Group Do's and Don'ts", Thursday, March 28th, 2013 at Zone 5, 25 Monroe Street, Suite 300, Albany, NY. Networking 7:45am. Program, 8:00am- 9:00am. Join NYCRAMA and Capital Region marketing experts, Paul Fahey, COO/Director of Marketing Strategy, Zone 5, and Mary Beth Wenger, communications professional for Health Research Inc., to learn how and when to best use focus groups; techniques for conducting them; and how to apply the results to your marketing strategies. Paul Fahey has 20 years of experience in nearly every area of marketing and advertising. He has conducted countless focus groups for a variety of clients from non-profit organizations to private industry. Mary Beth Wenger, also a former news journalist at WRGB- CBS 6, will share how she used focus groups to successfully test a statewide health marketing campaign and how the surprising results helped shape the campaign. Cost is $15 for AMA members, $20 for non- members and $15 for students. Pre-registration is preferred, but walk-ins welcomed. On-line payment accepted. Cash or check at the door. To make your reservation, please visit www.nymarketing.org.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingpower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

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