NYCRAMA May Luncheon

ALBANY, NY (05/07/2013)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its April luncheon, "Harnessing the Power of "Big Data" to Predict Consumer Behavior", Thursday, May 16th, 2013 at The Century House, 997 New Loudon Road, Latham, NY from 11:30am-1:15pm. Join NYCRAMA and speaker Laurent Painchaud, Director, Insight & Analytics, Planetarium (a market research, brand planning and communication planning consultancy), as he discusses how understanding your media landscape can demystify "big data" in the context of your consumer base, advertising, communications, CRM and more. From this discussion, attendees will develop a better understanding of the impact of media and consumer touch points on purchasing behavior; how to utilize data to predict consumer behavior; as well as how to utilize value-based segmentation to develop consumer personas. Laurent Painchaud has a background in consumer and marketing research. Prior to joining Planetarium, he was the founder of GeneralAnalytix, and worked for a variety of the world's blue-chip market research organizations. Painchaud also spent time in market research and digital marketing for L'Oreal and worked with companies such as Pepsi, Gillette, P & G, GE, Royal Caribbean Cruises, Allied Domecq, Reebok and Cirque due Soleil. Join NYCRAMA at 11:30am for networking; 12 noon for program. Cost is $25 for AMA members, $35 for non- members and $20 for students. Pre-registration is preferred, but walk-ins welcomed. On-line payment accepted. Cash or check at the door. To make your reservation, please visit www.nymarketing.org.

About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingpower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.

Posted Tuesday May 07, 2013 at 07:46 pm by New York Capital Region Chapter of the American Marketing Association
Last Updated Monday May 13, 2013 at 08:35 am