American Marketing Association Announces New AMA Group Membership Program

ALBANY, NY (02/25/2010)(readMedia)-- The American Marketing Association (AMA) is pleased to announce the launch of the AMA Group Membership Program, designed to assist companies and organizations in building well-rounded, strong, diversified marketing teams. The AMA Group Membership Program is for entities with four or more prospective members residing in the United States and Canada. The program launched January 31, 2010.

"The AMA is committed to helping to build talented marketing departments in companies and organizations across North America," said Nancy Costopulous, chief marketing officer for the AMA. "Not only does AMA provide national and local resources that address day-to-day challenges, but also the best marketing thinking and practices so marketers can stay at the forefront of complex marketing issues."

The AMA Group Membership program is available to professional marketers and academics from the same organization or parent company, regardless of geographic location. Group membership includes a subscription to Marketing News, AMA's official publication to the marketing industry; a second publication; participation in a local chapter; and one special interest group (SIG). Members receive complete access to valuable content on AMA's web site, www.MarketingPower.com, which includes over 100 live and archived webcasts, white papers and podcasts. Also, members can take advantage of preferred pricing to AMA professional development events lead by expert AMA instructors.

"The AMA Group Membership Program is an ideal solution for organizations in the Capital Region," said Cynthia Nagle, president of the New York Capital Region chapter of the AMA. "In tight economic times, it saves money on membership in the premier professional association for marketers – a wonderful benefit to help attract and keep the best, brightest employees. Our chapter's monthly luncheons, bi-monthly breakfast roundtables, annual Mark of Excellence Awards, and other events provide easy access for area marketers to connect, share information and grow professionally."

For more information on the AMA Group Membership Program, visit www.MarketingPower.com/GroupMembership, email groupmembership@ama.org or call 800-542-9000.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.MarketingPower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region.