Brand and Price Strategy: Back to the Basics of Research

ALBANY, NY (05/16/2011)(readMedia)-- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its June luncheon, "Brand and Price Strategy: Back to the Basics of Research" with guest speaker Anthony Diina of Insight Associates, Inc. Diina will discuss three separate case studies in which research was used as the basis to develop brand and price strategy for national and regional companies, healthcare, banking and delivery services.

WHO: Anthony Diina is the president and CEO of Insight Associates, Inc. where he specializes in marketing strategy, research marketing, focus groups and advertising research. Insight Associates, Inc. has served companies like Tyson Foods, Levelor Blinds, Kodak, NAPA Auto Parts, Cooper Tires, HSBC Bank and Ford Motors, among others. It is made up of individuals with extensive backgrounds in marketing, advertising, research, and direct marketing. In the past, he has held a variety of executive marketing and management positions at Empire of American, M&T Bank and HSBC. Among other accomplishments, Diina has published the book Basics of Bank Marketing Research and has been published in the Journal of Advertising Research. He is also a past president of the Western New York American Marketing Association and the Institute of Management Science.

WHAT: Luncheon at the Italian American Community Center with an opportunity to network with fellow marketers of the Capital Region and Anthony Diina, who will share his insight on how to determine consumer "hot buttons", translating consumer attitudes to action and implementing effective brand and price strategy.

WHEN: Thursday, June 9 @ 11:30 am – 1:15 pm

WHERE: Italian American Community Center, 257 Washington Ave. Ext., Albany

PRICING: Cost is $25 for AMA members, $20 students, and $35 for non-members. If not paid online via credit or debit card, payment is expected in cash or check at the door. Due to the overwhelming response to our luncheons, late reservations and walk-ins will incur a $5 surcharge to cover the added cost of attendance. To make your reservation, please visit www.nymarketing.org. Space is limited.

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About the American Marketing Association

The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.marketingower.com.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region. Find out more at www.nymarketing.org.