Capital Region Marketers to Discuss How to Market in Challenging Economic Times

• by New York Capital Region Chapter of the American Marketing Association

ALBANY, NY (10/20/2008)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association is pleased to present speakers Joe Ventura, of William Tell Financial Services and Denise Desmond of Desmond Media. Ventura and Desmond will lead a breakfast roundtable program titled "Marketing in Challenging Economic Times," on Thursday, November 20, 2008 at Professor Java's on Wolf Road in Albany.

Ventura is the founder of William Tell Financial Services and has grown the business significantly over the last 12 years to encompass insurance and mortgage services in addition to a wide array of standard investment options. Ventura will provide attendees with an important financial perspective.

Desmond will explore the media side of marketing and discuss various options and outlets for businesses in the Capital Region. Her business, Desmond Media, has placed up to $30 million in media annually. High profile clients such as the Department of Health, United Way and Time Warner Cable have used Desmond's expertise and media plans to boost their visibility and public image.

Admission is $15 for members and students, $20 for non-members. Payment is expected in cash or check at the door. Coffee and baked goods provided. Reserve your place online at www.nymarketing.org. Space is limited.

WHEN: Thursday, November 20, 2008 from 8:00 - 9:30 am

WHERE: Professor Java's

217 Wolf Road

Albany, New York 12205

WHAT: Speakers Joe Ventura of Williams Tell Financial Services and Denise Desmond of Desmond Media will lead a breakfast roundtable program titled "Marketing in Challenging Economic Times."

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

In addition to breakfast roundtable programs, the chapter holds the annual AMA Mark of Excellence Awards program; luncheons featuring nationally recognized speakers addressing a range of marketing topics; and other special programs to benefit marketing practitioners, educators, and students.