Charlie Tarzian, CEO Of 'MKTG,' To Speak At September Marketing Luncheon

• by New York Capital Region Chapter of the American Marketing Association

ALBANY, NY (08/28/2008)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Charlie Tarzian, CEO of ‘mktg' (formerly CoActive Marketing Group, Inc.). Tarzian will discuss how marketers can learn about consumers from their networking profiles, the profiles of their friends, and the content they produce on Thursday, September 11, 2008 at Wolfert's Roost Country Club in Albany.

Tarzian is a leader in the field of integrated marketing, media and technology. He is the inventor of the Dynamic Marketing Environment, a set of online and offline marketing tools used at companies like IBM, Symantec and Lexmark. 'mktg' is an independent, publicly traded company focused on the integration of living media and online social networking, headquartered in New York with offices in San Francisco, Chicago, Cincinnati and Toronto. It serves a variety of the world's most recognizable brands including Diageo, P&G, Nintendo, Pepsi, Nike, Apple and Google, and its services include buzz and viral marketing, social media and consumer generated media, relationship marketing, experiential marketing, event marketing, and multi-cultural and urban marketing.

Join NYCRAMA as Charlie Tarzian shares success strategies in his presentation, "The New Consumer Networks and How to Build One."

JOIN US ON SEPTEMBER 11 at Wolferts Roost - reserve your place now! Register online, where you can prepay by credit or debit card, at www.nymarketing.org. Indicate your name, company affiliation, member status and choice of luncheon entrée: Pan Fried Chicken Almondine, Pasta Primavera or Vegetarian Option. Cost is $25 for members, $35 for non-members and $20 for students. If not prepaid, payment is expected in cash or check at the event. The deadline for reservations is Monday, September 8 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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