Covera Proud to Offer Philanthropic United Way Program

LATHAM, NY (03/24/2008)(readMedia)-- Covera Card Solutions is pleased to present credit unions the opportunity to offer United Way’s Pennies for Change™ program to their members. Through this program, members of participating credit unions can opt to donate one penny every time they use their credit or debit card to make a purchase. The “pennies” are then donated to United Way to support programs in their credit union’s respective communities.

United Way’s Pennies for Change initiative involves no participation or sign-up fees for the partnering credit union or credit union member. The program is easy to implement for participating credit unions because no individual donor information of any kind is required by United Way.

“We’re excited to support United Way by making this turn-key program available,” said Kimberly McCumber-Ploof, executive in charge of Covera Card Solutions. “Not only is Pennies for Change an easy way for credit union members to give back to their local communities, it’s also synonymous with credit union’s ‘people helping people’ philosophy.

All partnering financial institutions will receive marketing templates from United Way to promote the program to their members. They will also be listed on United Way’s website as a participant.

Covera first found out about Pennies for Change from a credit union that wanted to participate in the program and needed a credit card processing partner to do so. In December 2007, with Covera’s help, the credit union became the first financial institution nationally to implement Pennies for Change. Offering Pennies for Change to all partner credit unions became a natural next step for the organization.

United Way is a national network of nearly 1,300 local organizations that advance the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way of America is the national organization dedicated to leading the United Way movement to create long lasting community change by addressing the underlying causes of the most significant issues. Living united means being a part of the change. Give. Advocate. Volunteer. For more information about United Way, please visit: www.unitedway.org.

Covera Card Solutions has provided credit unions in New York, New Jersey and Connecticut with flexible, cutting-edge card programs since 1986. They specialize in credit, debit and ATM programs. Covera is partnered with the largest credit union ATM network in the country (CO-OP Network), which gives their clients access to more than 25,000 surcharge-free ATMs across the United States. In addition, Covera has been a partner of FIS for more than 10 years, processing thousands of transactions daily. To learn more about Covera, visit www.coverasolutions.com.

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