First Lady Michelle Obama Highlights the Important Role of Girl Scout Volunteers

New Video Features First Lady Michelle Obama

Related Media

Girl Scouts I can't wait to - Campaign logo

HALFMOON, NY (09/30/2013)(readMedia)-- FOR IMMEDIATE RELEASE

September 30, 2013

Contact:

Gloria P. Baker

Girl Scouts of Northeastern New York

518.348.1413 ext. 401

gbaker@gsneny.org

Albany, NY - First Lady Michelle Obama discusses the important role played by Girl Scout volunteers in a new video released today by Girl Scouts of the USA, for which she serves as Honorary National President. Every First Lady of the United States has served in this post since 1917, when First Lady Edith B. Wilson became the first Honorary National President. Mrs. Obama's video coincides with the launch of the organization's new national campaign to increase recruitment of girl members and adult volunteers while highlighting the fun, excitement, and anticipation that are part of the Girl Scout experience.

The campaign captures the fun of Girl Scouting with the theme "I can't wait to..." and girl-friendly grassroots promotions that will reach every community nationwide. With 3.2 million Girl Scouts and 112 Girl Scout councils across the country, parents, caregivers, and volunteers are vital to the organization's success.

"Girl Scout volunteers can be moms, dads, aunts, uncles, grandparents, or anyone else looking to help girls in their community fulfill their boundless promise," said First Lady Michelle Obama. "As a Girl Scout volunteer, you can show girls that anything is possible, and you can inspire them to dream bigger and go further than they ever even imagined."

Girl Scouts is dedicating the week of September 30–October 7 to getting the word out to adults who care about girls in their communities and want to make a difference. As Girl Scout volunteers, they can help girls make friends, have new adventures, and do great things.

"This campaign brings Girl Scouting to life by highlighting everything our Movement can offer girls, and connecting our mission and values to their interests, energy, and excitement in a way that both girls and adults find engaging and fun," said Anna Maria Chávez, CEO of Girl Scouts of the USA. "We are thrilled that our Honorary National President and First Lady of the United States Michelle Obama has leant her remarkable voice and unique vision to this campaign, helping us reach and recruit more girls and adult volunteers across the nation and around the world. Her enthusiasm for our Movement is helping us shape the next generation of female leaders."

Lisa A. Austin, Interim CEO of the Girl Scouts of Northeastern New York, concurs with Anna Maria Chávez's sentiments, and is excited to share the "I can't wait to..." campaign with council members and the community at large.

To view the video, visit http://gsneny.org/blog/multimedia/. For information on "I can't wait to..." or to find out how to volunteer, visit www.gsneny.org/volunteer.

###

About Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U (212-852-8000) or visit www.girlscouts.org.

About Girl Scouts of Northeastern New York

Girl Scouts of Northeastern New York, founded in 1916 serves 11,000 girls and 5,000 volunteers throughout 15 counties: Albany, Clinton, Columbia, Essex, Franklin, Fulton, Green, Hamilton, Montgomery, Rensselaer, Saratoga, Schenectady, Schoharie, Warren and Washington. Service Centers are located in Albany, Queensbury and Plattsburgh with an administrative office in Halfmoon.