Global Marketing Veteran George Silverman to Speak at Upcoming AMA Luncheon

HALFMOON, NY (05/03/2007)(readMedia)-- The New York Capital Region chapter of the American Marketing Association will host a luncheon event with guest speaker Mr. George Silverman who will discuss how to harness the often-underestimated power of word-of-mouth marketing at 11:30 a.m. on Thursday, May 10, 2007 at Wolferts Roost Country Club on Van Rensselaer Blvd. in Albany.

Mr. Silverman, author of the book "The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth", draws upon 30 years of experience consulting on successful word-of-mouth campaigns for his own clients. Mr. Silverman will show what a word-of-mouth campaign looks like, and how to construct a word of mouth campaign to help your customers sail through the decision process at warp speed.

Reserve your place now! Pre-pay by credit card online at www.nymarketing.org. Register by e-mail at events@nymarketing.org, or by calling the AMA Reservation Line (518-533-2522). Cost is $25 for members, $35 for non-members and $20 for students (please note: all student registrations require pre-payment via credit or debit card). The deadline for all reservations is Monday, May 7 at 4 p.m. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association

American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of the American Marketing Association has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with more than 400 marketing professionals in the Capital Region.

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