IC International Corp. announces Biometric Eye Tracking Omnibus Research for Physicians and Consumers

HICKSVILLE, NY (05/23/2011)(readMedia)-- New York – I.C. International Corp., founded in 1983, is proud to announce a quick and affordable Biometric technology for testing consumers and physicians response on a pre-cognitive bases to advertising, packaging and other stimuli. Using Biometric Eye Tracking, I.C. International is able to provide a physician's emotional activation, attention points and gaze plots for an advertisement. It identifies if the stimuli captured the physician's interest and the intensity level. By utilizing a monthly Omnibus, results are available within two weeks and costs a fraction compared to other Biometric marketing research methods. I.C. International's Biometric technology is the least invasive in the marketplace, allowing a more natural and accurate response. An additional Consumer Omnibus is also available for package goods or print advertising.

In making the announcement, Scott Sycoff, CEO of I.C. International said, "We are constantly challenged by our research clients, as well as by pharmaceutical and CPG companies, to provide innovative marketing research solutions. Our Omnibus is not only capable of collecting accurate Eye Tracking data but is also fast and makes economic sense. Vice President of Client Services, Jon A. Mitchell added, "The physician omnibus also provides an overall blind finding report of test scores for all participants. This allows our clients to compare their ad attributes to other Omnibus Stakeholders. The results will provide the greatest insights for their advertising dollars. For more information about the Biometric Eye Tracking Omnibus, contact Jon A. Mitchell at 516-479-2200 ext 1012.

Http://www.BiometricEyeTracking.com