Jason Kennedy of Golub Corp to Present on Price Chopper's "Fuel Advantedge" Program at Feb Marketing Luncheon

ALBANY, NY (02/02/2010)(readMedia)-- The New York Capital Region Chapter of the American Marketing Association (NYCRAMA) will host a luncheon event with guest speaker Jason Kennedy of Golub Corporation/Price Chopper Supermarkets. Food and fuel are necessities of life - so one doesn't question whether to buy them, just where. Given this, how does a retailer carve out a distinct niche, create preference, and win the hearts and minds (and dollars) of customers? Kennedy will address this process at the February 11th luncheon presentation titled, "Price Chopper's Fuel AdvantEdge: A Unique Approach to Building and Sustaining Customer Loyalty" at the Italian American Community Center in Albany.

Price Chopper's exclusive Fuel AdvantEdge program with Sunoco launched in June 2009 in the Capital Region. More than 70 local Sunoco stations discount gasoline purchases as a reward for Price Chopper grocery store purchases. The Fuel AdvantEdge program currently runs in Connecticut, Massachusetts, New Hampshire, Pennsylvania, Vermont and several regions of New York state.

Kennedy, manager of Continuous Improvement & Supply Chain Initiatives at Golub Corporation/Price Chopper Supermarkets, said, "The public response [to the program] has been phenomenal, with record breaking call volume and web site visits... Television, radio, newspaper, online blogs and social networking sites such as Facebook and Twitter [have been] abuzz with excitement."

Loyalty programs have been around for more than 100 years and are experiencing an enormous resurgence. Jupiter Research states that more than 75% of consumers today have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population.

Attendees at the February 11 luncheon will hear the details of Price Chopper's win-win marketing success story, and find out how customer loyalty programs like Fuel AdvantEdge can motivate buyers, draw new customers and keep existing ones, boost revenue and build brand advocates for your business.

WHEN: Thursday, February 11th, 2010 from 11:30 – 1:15 pm

WHERE: The Italian American Community Center

257 Washington Avenue Extension

Albany, New York 12205

WHAT: The NYCRAMA February Luncheon

"Price Chopper's Fuel AdvantEdge: A Unique Approach to Building and Sustaining Customer Loyalty"

Jason Kennedy of Golub Corporation will discuss Price Chopper's exclusive Fuel AdvantEdge program with Sunoco.

WHAT YOU'LL LEARN:

1. A historical overview of grocery and fuel consumer loyalty programs

2. How Price Chopper and Sunoco successfully implemented the program across 118 Price Chopper stores and 300+ stations in six states

3. How this unique program successfully generates significant customer loyalty through creative advertising and marketing vehicles

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JOIN US ON FEBRUARY 11 at the Italian American Community Center – reserve your place now! Register online, where you can prepay by credit or debit card, at www.nymarketing.org. Indicate your name, company affiliation, member status and choice of luncheon entrée: Chicken Francaise OR Penne with Broccoli & Sundried Tomatoes. Cost is $25 for members, $35 for non-members and $20 for students. If not prepaid, payment is expected in cash or check at the event. The deadline for reservations is Monday, February 8 at 4:00 pm. Late reservations and walk-ins are subject to a nominal $5 surcharge to cover the added cost of attendance. Cancellations must be made at least 24 hours in advance or you will be charged the full amount.

About American Marketing Association - American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of nearly 50,000 worldwide members in 72 chapters throughout North America. Since 1992, the New York Capital Region Chapter of AMA has been committed to recognizing and encouraging the best practices in the field of marketing and helping to elevate the profession. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region.